The New Strategic Brand Management 2024 pdf epub mobi 电子书

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发表于2024-12-23

The New Strategic Brand Management 2024 pdf epub mobi 电子书

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Kapferer is the best option for any one wants to know more about the brand management. He helps to sort the logic thinking pattern, and points out the most important factors that may influence the decision and result. Suggest read the most updated version,...

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出版者:Kogan Page

作者:Jean-Noel Kapferer

出品人:

页数:576

译者:

出版时间:2008-3-1

价格:USD 70.00

装帧:Paperback

isbn号码:9780749450854

丛书系列:

图书标签: 战略品牌管理品牌商业 brand Strategy, 设计经济学 Management,

The New Strategic Brand Management 2024 pdf epub mobi 电子书图书描述

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.

The New Strategic Brand Management 2024 pdf epub mobi 电子书

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