Wally Olins

作者:Wally Olins

页数:112

出版时间:2008-6

价格:140.00元

装帧:Hardcover

isbn号码:9780500514085

图书标签:品牌Branding平面设计设计品牌,平面设计designDM2020

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Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them â and consumers buy into them.

用户评价

good reference for beginners, very general

good reference for beginners, very general

有逻辑

Clear and sharp

非常基础的入门读物，提供了很多例子来方便理解。Part 1提供了很多基础理论，逻辑清晰，Part 2太General，并没有太多有价值的信息，有趣的是Part 3里，作者提供了一些经验产物，包括research不是决定性的，Focus group是无效的，最有用的还是直觉，就很秀...