发表于2024-11-22
Wally Olins 2024 pdf epub mobi 电子书
图书标签: 品牌 Branding 平面设计 设计 品牌,平面设计 design DM 2020
Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them â and consumers buy into them.
good reference for beginners, very general
评分Clear and sharp
评分非常基础的入门读物,提供了很多例子来方便理解。Part 1提供了很多基础理论,逻辑清晰,Part 2太General,并没有太多有价值的信息,有趣的是Part 3里,作者提供了一些经验产物,包括research不是决定性的,Focus group是无效的,最有用的还是直觉,就很秀...
评分Clear and sharp
评分Clear and sharp
Wally Olins 2024 pdf epub mobi 电子书