Wally Olins

作者:Wally Olins

页数:112

出版时间:2008-6

价格:140.00元

装帧:Hardcover

isbn号码:9780500514085

图书标签:品牌Branding平面设计设计品牌,平面设计designDM2020

Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them â and consumers buy into them.

用户评价

good reference for beginners, very general

有逻辑

有逻辑

Clear and sharp

good reference for beginners, very general