Invent & Wander

出版者:Harvard Business Review Press

作者:Jeff Bezos

页数:288

出版时间:2020-11-17

价格:USD 18.83

装帧:Hardcover

isbn号码:9781647820718

具体描述

In Jeff Bezos’s own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.

In this collection of Jeff Bezos’s writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you’ll gain an insider’s view of the why and how of his success.

Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.

Written in a direct, down-to-earth style, Invent and Wander offers readers a master class in business values, strategy, and execution:

The importance of a Day 1 mindset

Why “it’s all about the long term”

What it really means to be customer obsessed

How to start new businesses and create significant organic growth in an already successful company

Why culture is an imperative

How a willingness to fail is closely connected to innovation

What the Covid-19 pandemic has taught us

Each insight offers new ways of thinking through today’s challenges—and more importantly, tomorrow’s—and the never-ending urgency of striving ahead, never resting on one’s laurels. Everyone from CEOs of the Fortune 100 to entrepreneurs just setting up shop to the millions who use Amazon’s products and services in their homes or businesses will come to understand the principles that have driven the success of one of the most important innovators of our time.

作者简介

杰夫·贝佐斯（Jeff Bezos）：毕业于普林斯顿大学，互联网巨头亚马逊公司创始人、董事长兼CEO，华盛顿邮报大股东之一。他于1995年创办亚马逊公司并于2年后带领公司成功上市。2018年以1120亿美元财富，成为有史以来最富有的人，2018~2021连续四年成为世界首富，2021年以1770亿美元财富位列福布斯富豪榜第1名。

沃尔特·艾萨克森：阿斯彭研究所（Aspen Institute）执行总裁，曾任有线新闻电视网（CNN）主席和《时代》（Time）周刊总编。他的著作有《史蒂夫·乔布斯传》《富兰克林传》和《基辛格传》等。

读后感

感谢磨铁出版社寄出的样书，让我有幸成为了本书中文版在国内的第一批读者。要理解亚马逊，除了和我一样在里面工作几年切身体会，那就是看书了。作为专注研究亚马逊及其工作法的机构“六页纸”，我们系统研究了市面上全部几十本亚马逊相关的书籍（初步统计，在50本以上），发现...  

微软前CEO鲍尔默曾批评贝佐斯的经营策略，说亚马逊一直在扩张业务，却一二十年不盈利。 他在接受彭博社的采访时说，微软的员工从微软跳槽到亚马逊，一到两年之内，就有了重回微软的念头。“我认为亚马逊这家公司不适宜工作。” 见到贝佐斯的时候，甚至奚落他：“什么时候身价超...  

用户评价

一开始Walter Isaacson的引言已经很好了，凝练地总结了Jeff Bezos的特点、生平、观点。Bezos看问题的角度其实并没有很特别，但他能用有条理的语言把观点讲出来，让别人执行下去，做了别人敢想不敢做的事。他的所想所做或多或少都跟长期主义有关系，不为短期利益伤害长期价值，主动为客户让利，从创业伊始就能想到、设立长期主义目标，并且坚持这么多年，很不容易。

这本书就是骗钱的 但是我是jeff脑残粉

letters again learn again

没想到Jeff Bezos也这么有刷子。他视野还是比Musk更着重于美国～改日要研究纸质版

Visionary - keeping a beginner's mind while thinking about the fundamental questions, long and hard. Inspirational - providing a strong dose of energy to those on the entrepreneurial journey. Try, even though most attempts would be doomed to fail. Try, otherwise no breakthroughs could be made. Nothing trully rewarding comes without risk taking.