Innovator's Guide to Growth 2024 pdf epub mobi 电子书


Innovator's Guide to Growth

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发表于2024-12-23

Innovator's Guide to Growth 2024 pdf epub mobi 电子书

Innovator's Guide to Growth 2024 pdf epub mobi 电子书

Innovator's Guide to Growth 2024 pdf epub mobi 电子书



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出版者:Harvard Business School Press
作者:Scott D. Anthony
出品人:
页数:320
译者:
出版时间:2008-06-23
价格:USD 35.00
装帧:Hardcover
isbn号码:9781591398462
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图书标签: 创新  设计  知识产权  HBS  BooksToGetRichBy   


Innovator's Guide to Growth 2024 pdf epub mobi 电子书 图书描述

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More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.

In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.

With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:

Follow a market-proven process -- so your company can reliably create blockbuster businesses Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action

Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.

Innovator's Guide to Growth 2024 pdf epub mobi 电子书

Innovator's Guide to Growth 2024 pdf epub mobi 电子书
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