Switch

Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas - ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths - survive and prosper in the social marketplace of ideas. His research has appeared in a variety of academic journals, and popular accounts of his research have appeared in Scientific American, the Financial Times, the Washington Post, BusinessWeek, Psychology Today, and Vanity Fair. He lives in Los Gatos, California. Dan Heath is a consultant at Duke Corporate Education, one of the world's top providers of executive education. Prior to joining Duke, he was a researcher at Harvard Business School, writing 10 cases on entrepreneurship that are used in business school programmes. Heath is also the co-founder of Thinkwell, a…

出版者:Crown Business

作者:Chip Heath

页数:305

出版时间:2010-2-16

价格:USD 28.00

装帧:Hardcover

isbn号码:9780385528757

图书标签:心理学思维管理change组织变革改变心理创新

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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:

● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

读后感

主宰人类行为的两个要素：象（情感）与骑象人（逻辑） 要促成改变，要给方向+给动力，方向要有远（愿景）有近（下一步怎么做，细化、定量），给动力的方法是增强自身的意愿和力量（感官刺激、构建认同、先盖两个章）和削弱对手的体量（切分小任务小里程牌）。 为了改变找方向...  

大纲和结论： 如何改变？ 1）给骑象人提供方向 a. 寻找闪光点 b. 复制成功案例 c. 指出目的地 d. 勾勒关键性步骤 2）让大象动起来 a. 找到感觉 b. 寻求认同感 c. 给自己人以信心 d. 建立身份感 e. ...  

用户评价

great book about change

中肯在理，就不执着于论证漏洞了。实践个先

条理清晰，可操作性强

以科学的方法进行改变。无论是公司，组织还是自己。以万变应万变。

Packed with real-life examples. Interesting theorization of how to initiate a change.