Switch 2024 pdf epub mobi 电子书

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Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas - ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths - survive and prosper in the social marketplace of ideas. His research has appeared in a variety of academic journals, and popular accounts of his research have appeared in Scientific American, the Financial Times, the Washington Post, BusinessWeek, Psychology Today, and Vanity Fair. He lives in Los Gatos, California. Dan Heath is a consultant at Duke Corporate Education, one of the world's top providers of executive education. Prior to joining Duke, he was a researcher at Harvard Business School, writing 10 cases on entrepreneurship that are used in business school programmes. Heath is also the co-founder of Thinkwell, a…

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发表于2024-12-22

Switch 2024 pdf epub mobi 电子书

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1 「汇报自己的跑步“成果”。」我从3月6日开始跑步，跑了15次，每次跑45分钟；从4月1日开始调整为每次跑1个小时，截至今天总共跑了36次。别人跑步是“长跑”，还有一部分人是“慢跑”，而我是名副其实的“慢慢跑”。有多慢呢？发挥好的时候每小时5.5公里，正常水平是每小...

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本书是《象与骑象人》的姊妹篇，如果《象与骑象人》比作是《异类》的话，那本书就相当于《一万小时天才理论》+《哪来的天才？》了。本书在个人管理乃至公司管理都提供了一些建设性的解决方案。只有知人性（大象的脾性），才能更好的善任。 =================================...

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对应的理论基础：http://book.douban.com/review/5182515/ 0. 改变的基本框架： - 给骑象人提供方向。表面上看上去貌似冥顽不化，但其实是缺乏清晰的目标所致，因此要提供清晰无误的方向。 - 让大象动起来。表面上看上去懒散，实际上却经常是因为已经筋疲力尽。骑象人不可...

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出版者:Crown Business

作者:Chip Heath

出品人:

页数:305

译者:

出版时间:2010-2-16

价格:USD 28.00

装帧:Hardcover

isbn号码:9780385528757

丛书系列:

图书标签: 心理学思维管理 change 组织变革改变心理创新

Switch 2024 pdf epub mobi 电子书图书描述

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:

● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Switch 2024 pdf epub mobi 电子书

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中肯在理，就不执着于论证漏洞了。实践个先

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The authors’ omnipotent solution for any necessary change is switch-like simple: direct the rider-our rationality, motivate the elephant-our emotion, and shape the path-enabling conditions. Just like what we see in the film Avatar, we will be able to accompolish wildest aspirations when we connect our analytical brain with the flying dragon, neurol

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有趣的小书周末看完

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: B844/H437

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强烈推荐，非小说类经典。How to Change Things When Change Is Hard

Switch 2024 pdf epub mobi 电子书