Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas - ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths - survive and prosper in the social marketplace of ideas. His research has appeared in a variety of academic journals, and popular accounts of his research have appeared in Scientific American, the Financial Times, the Washington Post, BusinessWeek, Psychology Today, and Vanity Fair. He lives in Los Gatos, California. Dan Heath is a consultant at Duke Corporate Education, one of the world's top providers of executive education. Prior to joining Duke, he was a researcher at Harvard Business School, writing 10 cases on entrepreneurship that are used in business school programmes. Heath is also the co-founder of Thinkwell, a…
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:
● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
發表於2024-05-18
Switch 2024 pdf epub mobi 電子書 下載
每個人都有兩個層麵:Rider and Elephant. Elephant代錶情感,衝動,它代錶人直接,本能,力量的一麵,代錶Heart的一麵. Rider代錶理性,控製,它代錶人計劃,分析,智慧的一麵,代錶Mind的一麵. 實際上,這並不是簡單的比喻,心理學和生物學都揭示瞭復雜係統實際上也就是這麼運作的(<失控>...
圖書標籤: 心理學 思維 管理 change 組織變革 改變 心理 創新
六顆星!實用,推薦想要改變自己做事方式或者在鬆散結構自底嚮上組織中産生影響力的人閱讀。準備讀二遍。
評分有趣的小書 周末看完
評分適閤各種想做改變不知如何的人
評分改變難以改變的東西
評分強烈推薦,非小說類經典。How to Change Things When Change Is Hard
Switch 2024 pdf epub mobi 電子書 下載