埃弗雷特·羅傑斯(Everett M. Rogers),新墨西哥大學新聞與傳播係教授、係主任。曾任國際傳播協會會長。他的著作包括《傳播研究史》(1994),《傳播技巧》(1986)。
New concepts, new ideas, and new objects diffuse through a society in a fairly predictable, multi-stage process over an indeterminate period of time. In recent years many social scientists representing various disciplines have accepted the methods and findings of diffusion research and it has attained legitimacy and prominence. To make these findings more easily accessible, Musmann and Kennedy have compiled a useful and timely bibliography which contains over 2,300 entries, most of which were published after 1970. Relevant articles and monographs in English were located by the compilers through systematic searches of online data bases and printed indexes. A few foreign language citations are also included here. The interdisciplinary nature of the diffusion model has allowed social scientists to document and illustrate social transformations in diverse fields. Recently, the processes of technology transfer and technological change have come under scrutiny by social scientists. Historically, technological innovations have played a major role in the development of advanced industrialized nations. Therefore, their diffusion, even in one society, often involves significant social changes to both habitat and economy, and should be a well-watched barometer. Following an illuminating introduction, thirteen separate chapters provide full bibliographical citations for studies in various disciplines including: anthropology, business and economics, geography, history, psychology, and technology, among others. Another chapter is devoted to bibliography and research methods, and author and subject indexes complete the volume. The most comprehensive document of its kind in print, Diffusion of Innovations should find a place in most libraries, especially those collecting materials in communications, education, sociology, and the health sciences.
發表於2024-06-16
Diffusion of Innovations 2024 pdf epub mobi 電子書 下載
Everett M. Roggers的Diffusion of Innovations (New York: Free Press, 2003) 幾乎是創新研究領域的一本聖經。此書已齣中文版,譯為《創新的擴散》,不過不知何故,此書知曉度並不夠。至寫作本評時為止,關於此書的評論,書評網豆瓣(www.douban.com)上居然一條沒有。這簡直...
評分首先聲明:一個星給中文版,英文版本身非常經典 現在的翻譯問題極大,這裏僅僅以第一章為例列舉幾個: 1、社會體係(中文第25頁)。英文原文是: A social system is defined as a set of interrelated units that are engaged in joint problem solving to accomplish a commo...
評分豆瓣的推薦是令人發指的。 例子有二:周一晚上我剛在北廣的學報上看到創新擴散理論。迴到宿捨,驚現我 的推薦書目中有本《創新的擴散》。 周三晚上看《中國圖書評論》,看到一段評貝剋特的不錯就抄下瞭,周五就發現它推薦我讀《等待戈多——貝剋特選集3》(午夜文叢),如果說...
評分首先聲明:一個星給中文版,英文版本身非常經典 現在的翻譯問題極大,這裏僅僅以第一章為例列舉幾個: 1、社會體係(中文第25頁)。英文原文是: A social system is defined as a set of interrelated units that are engaged in joint problem solving to accomplish a commo...
評分羅傑斯的《傳播的擴散》中,我先讀瞭書目的第二章“擴散研究史”。這一部分主要介紹瞭擴散研究發展的脈絡,它的興起以及後期在各個學科領域中得應用。 擴散研究最初的鼻祖是模仿定律,在讀到這的時候,我心裏小小的動瞭一下,個人覺得這個詞用的特彆到位,很生動形象的形容瞭最...
圖書標籤: 傳播學 老羅推薦 心理學 羅永浩 商業 影響力 英文原版 老羅
創新的擴散 老羅推薦
評分前前後後斷斷續續看完,文一開始對傳播的幾個階段分析得很棒,還有提到唯創新偏見的一些觀念。到後麵沒怎麼細看瞭,看全英的書還是有些吃力啊!
評分創新的擴散 老羅推薦
評分創新的擴散 老羅推薦
評分乾貨,創新與傳播
Diffusion of Innovations 2024 pdf epub mobi 電子書 下載