埃弗雷特·羅傑斯(Everett M. Rogers),新墨西哥大學新聞與傳播係教授、係主任。曾任國際傳播協會會長。他的著作包括《傳播研究史》(1994),《傳播技巧》(1986)。
New concepts, new ideas, and new objects diffuse through a society in a fairly predictable, multi-stage process over an indeterminate period of time. In recent years many social scientists representing various disciplines have accepted the methods and findings of diffusion research and it has attained legitimacy and prominence. To make these findings more easily accessible, Musmann and Kennedy have compiled a useful and timely bibliography which contains over 2,300 entries, most of which were published after 1970. Relevant articles and monographs in English were located by the compilers through systematic searches of online data bases and printed indexes. A few foreign language citations are also included here. The interdisciplinary nature of the diffusion model has allowed social scientists to document and illustrate social transformations in diverse fields. Recently, the processes of technology transfer and technological change have come under scrutiny by social scientists. Historically, technological innovations have played a major role in the development of advanced industrialized nations. Therefore, their diffusion, even in one society, often involves significant social changes to both habitat and economy, and should be a well-watched barometer. Following an illuminating introduction, thirteen separate chapters provide full bibliographical citations for studies in various disciplines including: anthropology, business and economics, geography, history, psychology, and technology, among others. Another chapter is devoted to bibliography and research methods, and author and subject indexes complete the volume. The most comprehensive document of its kind in print, Diffusion of Innovations should find a place in most libraries, especially those collecting materials in communications, education, sociology, and the health sciences.
發表於2024-11-07
Diffusion of Innovations 2024 pdf epub mobi 電子書 下載
這本書的內容就是圍繞“擴散是創新通過一段時間,經由特定的渠道,在某一社會團體的成員中傳播的過程”(p5)這一句話展開的解釋和分析。 創新是什麼? 首先說說創新。創新是什麼?根據羅傑斯的觀點:“如果一個方法對個體來說看起來是新的,那麼它一個創新。”(p11)文...
評分最容易的事情就是守著過去。創新是難的。把創新推廣齣去更難。《人生》中高加林給不乾淨的井水裏下漂白粉,大傢都不敢喝,後來還是村書記帶頭,纔把好習慣推廣開來。一些專傢想在秘魯的一個村莊推廣飲用水燒開再喝的做法,居然沒有成功,大傢還是一個接一個地生病,卻不去改變...
評分好的東西就一定會被人們接受嗎?羅傑斯的答案是否定的,然而在創新擴散研究領域,持肯定觀點的學者不在少數,他們認為,創新就應該迅速傳播,就應該被某社會體係內的成員接受,即創新必然會擴散。 這也是羅傑斯在《創新的擴散》一書中批判的過度重視創新偏見。 在羅傑斯...
評分不同領域有不同的創新,創新是不同的,但是創新的擴散方式又是相同的。盡管貌似這個道理很好理解,似乎看起來一切都順理成章,顯而易見,但是在這本書成書以前,這個道理卻絕非常識,充其量隻能算滋生於少數人腦海中的一個洞見,抑或叫猜想,但是這種洞見和猜想從來沒有被以一...
評分最容易的事情就是守著過去。創新是難的。把創新推廣齣去更難。《人生》中高加林給不乾淨的井水裏下漂白粉,大傢都不敢喝,後來還是村書記帶頭,纔把好習慣推廣開來。一些專傢想在秘魯的一個村莊推廣飲用水燒開再喝的做法,居然沒有成功,大傢還是一個接一個地生病,卻不去改變...
圖書標籤: 傳播學 老羅推薦 心理學 羅永浩 商業 影響力 英文原版 老羅
乾貨,創新與傳播
評分乾貨,創新與傳播
評分前前後後斷斷續續看完,文一開始對傳播的幾個階段分析得很棒,還有提到唯創新偏見的一些觀念。到後麵沒怎麼細看瞭,看全英的書還是有些吃力啊!
評分乾貨,創新與傳播
評分前前後後斷斷續續看完,文一開始對傳播的幾個階段分析得很棒,還有提到唯創新偏見的一些觀念。到後麵沒怎麼細看瞭,看全英的書還是有些吃力啊!
Diffusion of Innovations 2024 pdf epub mobi 電子書 下載