埃弗雷特·羅傑斯(Everett M. Rogers),新墨西哥大學新聞與傳播係教授、係主任。曾任國際傳播協會會長。他的著作包括《傳播研究史》(1994),《傳播技巧》(1986)。
New concepts, new ideas, and new objects diffuse through a society in a fairly predictable, multi-stage process over an indeterminate period of time. In recent years many social scientists representing various disciplines have accepted the methods and findings of diffusion research and it has attained legitimacy and prominence. To make these findings more easily accessible, Musmann and Kennedy have compiled a useful and timely bibliography which contains over 2,300 entries, most of which were published after 1970. Relevant articles and monographs in English were located by the compilers through systematic searches of online data bases and printed indexes. A few foreign language citations are also included here. The interdisciplinary nature of the diffusion model has allowed social scientists to document and illustrate social transformations in diverse fields. Recently, the processes of technology transfer and technological change have come under scrutiny by social scientists. Historically, technological innovations have played a major role in the development of advanced industrialized nations. Therefore, their diffusion, even in one society, often involves significant social changes to both habitat and economy, and should be a well-watched barometer. Following an illuminating introduction, thirteen separate chapters provide full bibliographical citations for studies in various disciplines including: anthropology, business and economics, geography, history, psychology, and technology, among others. Another chapter is devoted to bibliography and research methods, and author and subject indexes complete the volume. The most comprehensive document of its kind in print, Diffusion of Innovations should find a place in most libraries, especially those collecting materials in communications, education, sociology, and the health sciences.
發表於2024-11-22
Diffusion of Innovations 2024 pdf epub mobi 電子書 下載
老早寫的一隨筆,和創新話題相關,一並貼在這裏: “不要和我談錢這東西,多俗啊。”這種說法,多半是齣現在王朔式的反諷中。如果你對這種說法當真,那我們就覺得你虛僞,無聊,反人類,真該死。我們會孤立你。我們鄙視你。這種價值觀的轉變,文人用瞭幾韆年的時間,鄧小平幾...
評分老早寫的一隨筆,和創新話題相關,一並貼在這裏: “不要和我談錢這東西,多俗啊。”這種說法,多半是齣現在王朔式的反諷中。如果你對這種說法當真,那我們就覺得你虛僞,無聊,反人類,真該死。我們會孤立你。我們鄙視你。這種價值觀的轉變,文人用瞭幾韆年的時間,鄧小平幾...
評分羅傑斯的《傳播的擴散》中,我先讀瞭書目的第二章“擴散研究史”。這一部分主要介紹瞭擴散研究發展的脈絡,它的興起以及後期在各個學科領域中得應用。 擴散研究最初的鼻祖是模仿定律,在讀到這的時候,我心裏小小的動瞭一下,個人覺得這個詞用的特彆到位,很生動形象的形容瞭最...
評分豆瓣的推薦是令人發指的。 例子有二:周一晚上我剛在北廣的學報上看到創新擴散理論。迴到宿捨,驚現我 的推薦書目中有本《創新的擴散》。 周三晚上看《中國圖書評論》,看到一段評貝剋特的不錯就抄下瞭,周五就發現它推薦我讀《等待戈多——貝剋特選集3》(午夜文叢),如果說...
評分一種創新(新技術、新觀念、新産品)在社會上從極少數人開始接受到大多數人接受的過程,存在著社會學規律。 在這個過程中,大多數人更相信身邊已經使用瞭該創新的親友的主觀評價。是這本書奠定瞭我對創新業務發展的基礎理論理解。 另一本《引爆點》也不錯,可以說是《創新的...
圖書標籤: 傳播學 老羅推薦 心理學 羅永浩 商業 影響力 英文原版 老羅
依舊在Blinkist上讀的summary. 創新的傳播直接與生活方式關聯,人們固有的知識、觀念和行為習慣,認知衝突的産生和調和,群體內部的相互影響和感染,都是創新者要深入研究的問題。
評分乾貨,創新與傳播
評分依舊在Blinkist上讀的summary. 創新的傳播直接與生活方式關聯,人們固有的知識、觀念和行為習慣,認知衝突的産生和調和,群體內部的相互影響和感染,都是創新者要深入研究的問題。
評分乾貨,創新與傳播
評分前前後後斷斷續續看完,文一開始對傳播的幾個階段分析得很棒,還有提到唯創新偏見的一些觀念。到後麵沒怎麼細看瞭,看全英的書還是有些吃力啊!
Diffusion of Innovations 2024 pdf epub mobi 電子書 下載