Buyology 2024 pdf epub mobi 電子書 下載


Buyology

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How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?

In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:

Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?

Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?

Can "Cool" brands, like iPods, trigger our mating instincts?

Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?

Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds.

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Buyology 2024 pdf epub mobi 電子書 下載

Buyology 2024 pdf epub mobi 電子書 下載

Buyology 2024 pdf epub mobi 電子書 下載



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出版者:Broadway Business
作者:Martin Lindstrom
出品人:
頁數:272
譯者:
出版時間:2010-02-02
價格:USD 15.00
裝幀:Paperback
isbn號碼:9780385523899
叢書系列:

圖書標籤: 心理學  商業  society  Marketing  營銷  marketing  Libgen已有   


Buyology 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Buyology pdf epub mobi 用戶評價

評分

很容易看懂,沒專業背景似乎沒關係,舉瞭不少傢喻戶曉的牌子的例子很有意思。就是寫的有些散

評分

用神經心理學分析為什麼要買,但是作者卻隻給瞭一些例子,沒有分析透徹背後的原因,讀到最後並不清晰

評分

很容易看懂,沒專業背景似乎沒關係,舉瞭不少傢喻戶曉的牌子的例子很有意思。就是寫的有些散

評分

用神經心理學分析為什麼要買,但是作者卻隻給瞭一些例子,沒有分析透徹背後的原因,讀到最後並不清晰

評分

很容易看懂,沒專業背景似乎沒關係,舉瞭不少傢喻戶曉的牌子的例子很有意思。就是寫的有些散

Buyology 2024 pdf epub mobi 電子書 下載


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