Fashion Marketing: Theory, Principles & Practice 2024 pdf epub mobi 电子书

☆☆☆☆☆
简体网页||繁体网页

Fashion Marketing: Theory, Principles & Practice 2024 pdf epub mobi 电子书著者简介

About the Author

Marianne Bickle, ITAA, is a professor and Interim Associate Dean of the College of Hospitality in the Department of Retail and Sport Management at the University of South Carolina. She teaches contemporary fashion trends, category management and space management, and takes students on international study tours. Her research focuses on consumer satisfaction with cross channel shopping. Her research is published in various journals including Clothing and Textiles Research Journal, College Student Journal, Journal of Consumer Education, and Family and Consumer Sciences Research Journal. Dr. Bickle is a member of International Textile and Apparel Association (ITAA), Manchester Who's Who Among Executive and Professionals, Who's Who in the West, Kappa Omicron Nu Honor Society and Sigma Xi Honor Society.

Fashion Marketing: Theory, Principles & Practice 电子书图书目录

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-07

Fashion Marketing: Theory, Principles & Practice 2024 pdf epub mobi 电子书

喜欢 Fashion Marketing: Theory, Principles & Practice 电子书的读者还喜欢

Fashion Marketing: Theory, Principles & Practice 电子书读后感

评分☆☆☆☆☆

类似图书点击查看全场最低价

出版者:Fairchild Pubns

作者:Marianne C. Bickle

出品人:

页数:288

译者:

出版时间:2010-6-22

价格:784.00 元

装帧:Paperback

isbn号码:9781563677380

丛书系列:

图书标签: marketing fashion pr economics 英国

Fashion Marketing: Theory, Principles & Practice 2024 pdf epub mobi 电子书图书描述

Product Description

Prior to the 1970s-1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and the manner of style consumers use products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), line of products (e.g., Lexus luxury cars), or a single product

(e.g., Coach handbag). This much needed text introduces new methods and technologies to apply today's principles into future practices of fashion marketing.

Fashion Marketing: Theory, Principles & Practice 2024 pdf epub mobi 电子书

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!