The Man Who Lied to His Laptop 2024 pdf epub mobi 电子书

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发表于2024-11-23

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出版者:CURRENT

作者:Clifford Nass

出品人:

页数:238

译者:

出版时间:2012-8-2

价格:GBP 11.99

装帧:Paperback

isbn号码:9781617230042

丛书系列:

图书标签: 心理学人际关系人机心理与行为思维 Psychology 行为英文原版

The Man Who Lied to His Laptop 2024 pdf epub mobi 电子书图书描述

Counterintuitive insights about building successful relationships-based on research into human-computer interaction.

The driver was insistent: "A woman should not be giving directions." Despite the customer service rep's reassurance that the navigation system in his car wasn't actually a woman-just a computer with a female voice-the driver (and many others like him) refused to listen. There was only one person for BMW to call for help: Clifford Nass, one of the world's leading experts on how people interact with technology.

After two decades of studying problems like BMW's GPS system, Microsoft's Clippy (the most reviled animated character of all time), and online evaluations that lead people to lie to their laptops, Nass has developed a powerful theory: Our brains can't fundamentally distinguish between interacting with people and interacting with devices. We will "protect" a computer's feelings, feel flattered by a brown-nosing piece of software, and even do favors for technology that has been "nice" to us. "All without even realizing it."

In his research at Stanford, Nass has leveraged our fundamentally social relationship with computers to develop and test a series of essential rules for effective human relationships. He has found that the most powerful strategies for working with people aren't really that complicated, and can be learned from watching what succeeds and fails in technology interfaces. In other words, if a computer can make friends, build teams, and calm powerful emotions, so can any of us.

Nass's studies reveal many surprising conclusions, such as:

? Mixing criticism into praise-a popular tactic for managers-is a destructive method of evaluation.

? Opposites don't attract-except when one gradually changes to become more like other.

? Flattery works-even when the recipient knows it's fake.

? Team-building exercises don't build teams-but the right T-shirt can

? Misery loves company-but only if the company is miserable, too.

Nass's discoveries push the boundaries of both psychology and technology and provide nothing less than a new blueprint for successful human relationships.

The Man Who Lied to His Laptop 2024 pdf epub mobi 电子书

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The Man Who Lied to His Laptop 2024 pdf epub mobi 用户评价

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one of the best psychology books that take the principles and applied those to various experiments so that we understand how people interact with computers

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Brilliant insight! It is interesting and fruitful to use computers as confederates in experiments that investigate social interaction. The principles they found are simple but powerful, and very practical. But given the complexity of interpersonal interaction, I wonder if the findings oversimplified the reality. Better than knowing nothing anyway.

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所以现在心理学已经拓展到人与机器了？

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很有意思，出乎意料的Experiment design又非常make sense！

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The Man Who Lied to His Laptop 2024 pdf epub mobi 电子书