The New Strategic Brand Management 2024 pdf epub mobi 电子书

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发表于2024-07-03

The New Strategic Brand Management 2024 pdf epub mobi 电子书

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出版者:

作者:Kapferer, Jean Noel

出品人:

页数:512

译者:

出版时间:2012-2

价格:$ 79.10

装帧:

isbn号码:9780749465155

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图书标签: 品牌英文阅读未读完商业 Libgen已有

The New Strategic Brand Management 2024 pdf epub mobi 电子书图书描述

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.

The New Strategic Brand Management 2024 pdf epub mobi 电子书

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