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Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.

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發表於2024-12-26

The New Strategic Brand Management 2024 pdf epub mobi 電子書下載

The New Strategic Brand Management 2024 pdf epub mobi 電子書下載

The New Strategic Brand Management 2024 pdf epub mobi 電子書下載

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出版者:

作者:Kapferer, Jean Noel

出品人:

頁數:512

譯者:

出版時間:2012-2

價格:$ 79.10

裝幀:

isbn號碼:9780749465155

叢書系列:

圖書標籤: 品牌英文閱讀未讀完商業 Libgen已有

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嗯嗯，在寫3000字論文。

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我們問kapferer考試考什麼，他說：就考我的書，孩兒們讀去吧...於是背書背到吐上課提到Keller和Aaker的時候隻淡淡地說一句“oh,btw,they are my competitors” 你屌！

評分☆☆☆☆☆

我們問kapferer考試考什麼，他說：就考我的書，孩兒們讀去吧...於是背書背到吐上課提到Keller和Aaker的時候隻淡淡地說一句“oh,btw,they are my competitors” 你屌！

評分☆☆☆☆☆

我們問kapferer考試考什麼，他說：就考我的書，孩兒們讀去吧...於是背書背到吐上課提到Keller和Aaker的時候隻淡淡地說一句“oh,btw,they are my competitors” 你屌！

評分☆☆☆☆☆

嗯嗯，在寫3000字論文。

The New Strategic Brand Management 2024 pdf epub mobi 電子書下載

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