To Sell Is Human 2025 pdf epub mobi 电子书

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To Sell Is Human 2025 pdf epub mobi 电子书著者简介

Daniel H. Pink is the author of six provocative books — including his newest, When: The Scientific Secrets of Perfect Timing.

WHEN has spent 4 months on the New York Times bestseller list and was named a Best Book of 2018 by Amazon and iBooks.

Dan's other books include the long-running New York Times bestseller A Whole New Mind and the #1 New York Times bestsellers Drive and To Sell is Human. His books have won multiple awards and have been translated into 39 languages.

He and his wife, who live in Washington, DC, have three children -- a college senior, a college sophomore, and a high school sophomore.

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发表于2025-01-31

To Sell Is Human 2025 pdf epub mobi 电子书

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有聲書評收聽網址：http://v.youku.com/v_show/id_XNjAyMDYxMzM2.html 本書的科學面是指，作者描述心理學、經濟學、語言學和認知科學對銷售的研究，例如「毀滅性銷售行為」（顧客在意的並非銷售員未充分介紹產品或忽視他們，而是過度接觸）、「賣方競爭序位」（當賣方在買方...

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出版者:Riverhead Books

作者:Pink, Daniel H.

出品人:

页数:272

译者:

出版时间:2012-12

价格:$ 30.45

装帧:Hardcover

isbn号码:9781594487156

丛书系列:

图书标签: 销售心理学 Business Salesman; 思维工具英文原版 Social 英文

To Sell Is Human 2025 pdf epub mobi 电子书图书描述

From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

To Sell Is Human 2025 pdf epub mobi 电子书

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To Sell Is Human 2025 pdf epub mobi 用户评价

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本书的核心观点还是蛮赞同的，即各行各业的人其实都是要try to move others，书中随处可见的各种科学试验和引用让其更有信服力，但还是有大量篇幅针对销售这个具体行业，全书的结构有些冗余。

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作者在這個消費者掌握了充足資訊的環境下，結合了心理學和行為經濟學說了如何銷售商品和服務。我沒看過這方面書，所以覺得裏面的資訊很豐富，結合相關的實驗例子，感覺解釋也靠譜。作者認為懂得這方面的知識可以運用到一些傳統認為非銷售的行業，例如醫療和教育，可惜作者沒有兌現承諾。當說到如何運用裏面的方法在醫療和教育行業的時候，他只是零星地舉了一些例子，並沒有系統詳細地說明。雖然作者一直強調他的理論可以運用到非傳統銷售興業，但大部分書的內容都是和傳統銷售行業，商業談判，廣告等有關。

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读了70%, 不够深入

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第一本听得费力的。不管，还是用1.25倍速拉起来

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1. Experience, People will remember more about experience, not the physical goods. 2. Frame and Context. A beggar with a board: I am blind. Then an advertiser changed to: It’s spring time, and I am blind. 3. Yes, and...

To Sell Is Human 2025 pdf epub mobi 电子书