The Ten Faces of Innovation 2025 pdf epub mobi 电子书


The Ten Faces of Innovation

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The Ten Faces of Innovation 2025 pdf epub mobi 电子书 著者简介

汤姆 凯利,现居硅居,身为企业人士(IDEO)公司总经理,同时著书立说。他在商界享有盛誉,经常应邀演讲,探讨如何利用创新转变企业文化和战略思维,拥有广泛的听众。

乔纳森 利特曼是《花花公子》杂志的自由撰稿人,已有数本专著问世,题材涉及商业、犯罪、体育等领域。


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发表于2025-02-07

The Ten Faces of Innovation 2025 pdf epub mobi 电子书

The Ten Faces of Innovation 2025 pdf epub mobi 电子书

The Ten Faces of Innovation 2025 pdf epub mobi 电子书



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出版者:Currency/Doubleday
作者:Tom Kelley
出品人:
页数:288
译者:
出版时间:2005-10-18
价格:USD 29.95
装帧:Hardcover
isbn号码:9780385512077
丛书系列:

图书标签: IDEO  设计  创新  Innovation  Creative  商业  工业设计  inspiration   


The Ten Faces of Innovation 2025 pdf epub mobi 电子书 图书描述

Book Description

Filled with stories of how Kraft, Procter & Gamble, Safeway, and Samsung have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is a guide to nurturing and sustaining a culture of continuous innovation and renewal.

From Publishers Weekly

Kelley's latest builds on The Art of Innovation, which celebrated the work culture that distinguishes his high-profile, award-winning industrial design firm, IDEO. This book covers much of the same territory, but focuses on the type of worker and team-building rather than the work environment. The authors define 10 personas, including Anthropologists, who contribute insights by observing human behavior; Experimenters, who try new things; Hurdlers, who surmount obstacles; Collaborators, who bring people together and get things done; and Caregivers, who anticipate and meet customer needs. Like its predecessor, the book is breezy and well written, with plenty of self-promotion. Kelley and Littman weave classic and recent stories of business innovation, such as 3M's Scotch tape, Volvo's three-point seatbelts and Netflix's mail-in DVDs, with IDEO's own success stories with clients ranging from the Boston Beer Company, for whom IDEO designed a new Sam Adams tap handle, to Organ Recovery Systems, for whom IDEO helped develop ways to expedite kidney transport. Aspiring business innovators and fans of The Art of Innovation may find further inspiration in this handbook. (Oct. 18)

Book Dimension

length: (cm)23.8                 width:(cm)15.6

The Ten Faces of Innovation 2025 pdf epub mobi 电子书

The Ten Faces of Innovation 2025 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

The Ten Faces of Innovation 2025 pdf epub mobi 用户评价

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整本书例子很多,但多为商业例子。大抵上认为此书适合商人看,而不是设计工作者。换言之,就是给不了解以用户为中心的设计的人来看个新鲜的,也许在他们看来应该很有用吧。其实不太理解为什么此书会作为一门设计课的教材…

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While business academics are talking about ambidexterity –the balance between exploration and exploitation, IDEO’s innovators have already recognized the necessity of ten faces in the innovation kaleidoscope. Maybe, it’s time for business scholars to have a face-lift?

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10 archetypes.

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10 archetypes.

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The Ten Faces of Innovation 2025 pdf epub mobi 电子书


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