The Ten Faces of Innovation 2024 pdf epub mobi 电子书

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The Ten Faces of Innovation 2024 pdf epub mobi 电子书著者简介

汤姆凯利，现居硅居，身为企业人士（IDEO）公司总经理，同时著书立说。他在商界享有盛誉，经常应邀演讲，探讨如何利用创新转变企业文化和战略思维，拥有广泛的听众。

乔纳森利特曼是《花花公子》杂志的自由撰稿人，已有数本专著问世，题材涉及商业、犯罪、体育等领域。

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发表于2024-11-05

The Ten Faces of Innovation 2024 pdf epub mobi 电子书

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IDEO总裁所写，总结了在企业推动创新的十类关键角色，非常有趣。总结如下：人类学家：观察客户的行为，侧重于从需求端挖掘新的需求。实验者：类似于宝洁的实验室，侧重于不停的试错。拼缝人：张树新曾经有一阵号称自己是专做拼缝。跨栏运动员：拥有改变的意愿和毅力。协...

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只要冲着IDEO公司的名头，就足够让你对这本书产生兴趣，何况是由IDEO掌门汤姆·剀利亲自操刀呢?!

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出版者:Currency/Doubleday

作者:Tom Kelley

出品人:

页数:288

译者:

出版时间:2005-10-18

价格:USD 29.95

装帧:Hardcover

isbn号码:9780385512077

丛书系列:

图书标签: IDEO 设计创新 Innovation Creative 商业工业设计 inspiration

The Ten Faces of Innovation 2024 pdf epub mobi 电子书图书描述

Book Description

Filled with stories of how Kraft, Procter & Gamble, Safeway, and Samsung have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is a guide to nurturing and sustaining a culture of continuous innovation and renewal.

From Publishers Weekly

Kelley's latest builds on The Art of Innovation, which celebrated the work culture that distinguishes his high-profile, award-winning industrial design firm, IDEO. This book covers much of the same territory, but focuses on the type of worker and team-building rather than the work environment. The authors define 10 personas, including Anthropologists, who contribute insights by observing human behavior; Experimenters, who try new things; Hurdlers, who surmount obstacles; Collaborators, who bring people together and get things done; and Caregivers, who anticipate and meet customer needs. Like its predecessor, the book is breezy and well written, with plenty of self-promotion. Kelley and Littman weave classic and recent stories of business innovation, such as 3M's Scotch tape, Volvo's three-point seatbelts and Netflix's mail-in DVDs, with IDEO's own success stories with clients ranging from the Boston Beer Company, for whom IDEO designed a new Sam Adams tap handle, to Organ Recovery Systems, for whom IDEO helped develop ways to expedite kidney transport. Aspiring business innovators and fans of The Art of Innovation may find further inspiration in this handbook. (Oct. 18)

Book Dimension

length: (cm)23.8 　　　　　　　　　　　　　 width:(cm)15.6

The Ten Faces of Innovation 2024 pdf epub mobi 电子书

想要找书就要到本本书屋

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The Ten Faces of Innovation 2024 pdf epub mobi 用户评价

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While business academics are talking about ambidexterity –the balance between exploration and exploitation, IDEO’s innovators have already recognized the necessity of ten faces in the innovation kaleidoscope. Maybe, it’s time for business scholars to have a face-lift?

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10 archetypes.

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这位大哥还出了好几本么。

The Ten Faces of Innovation 2024 pdf epub mobi 电子书