Marketing Management

出版者:Prentice Hall

作者:Philip Kotler

页数:816

出版时间:2006-1-1

价格:USD 166.67

装帧:Hardcover

isbn号码:9780131457577

图书标签:Marketing市场营销英文原版管理经济与管理管理营销营销经济

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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.

This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

Synopsis

Meant for the MBA Marketing Management course and/or undergraduate capstone marketing strategy course, this marketing management textbook reflects the changes in marketing theory and practice.

用户评价

理论太多还有些outdated，适合初学者扫盲。。看看summary和cases还是不错的。

即使考完了,也没有读完

The holy bible of MARKETING

即使考完了,也没有读完

即使考完了,也没有读完