发表于2025-02-25
Marketing Management 2025 pdf epub mobi 电子书
图书标签: Marketing 市场营销 英文原版 管理 经济与管理 管理营销 营销 经济
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Synopsis
Meant for the MBA Marketing Management course and/or undergraduate capstone marketing strategy course, this marketing management textbook reflects the changes in marketing theory and practice.
理论太多还有些outdated,适合初学者扫盲。。看看summary和cases还是不错的。
评分老牛比了
评分理论太多还有些outdated,适合初学者扫盲。。看看summary和cases还是不错的。
评分超恶心!!!
评分超恶心!!!
Marketing Management 2025 pdf epub mobi 电子书