For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Synopsis
Meant for the MBA Marketing Management course and/or undergraduate capstone marketing strategy course, this marketing management textbook reflects the changes in marketing theory and practice.
發表於2024-06-28
Marketing Management 2024 pdf epub mobi 電子書 下載
圖書標籤: Marketing 市場營銷 英文原版 管理 經濟與管理 管理營銷 營銷 經濟
老牛比瞭
評分理論太多還有些outdated,適閤初學者掃盲。。看看summary和cases還是不錯的。
評分超惡心!!!
評分在大學花時間學這種東西純粹是浪費生命。
評分老牛比瞭
Marketing Management 2024 pdf epub mobi 電子書 下載