Positioning 2025 pdf epub mobi 电子书

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发表于2025-01-22

Positioning 2025 pdf epub mobi 电子书

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定位虽然经典，但已经被超越了，大家快去看《破晓—以弱胜强之道》！　　以下是摘自《破晓—以弱胜强之道》书中的对比评价。　　　　二、破晓营销战略与定位理论　　杰克•特劳特和艾•里斯建立的定位理论认为定位就是对产品在未来潜在顾客的脑海里确定一个合理的...

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这是我接触过的第三本最值得看的书，在此之前，也就是这三本书之前，我感觉没有学过多少有用的东西，那是我已经十九岁了，那时的我很自卑，因为我找不到方向，这些书改变了，感谢书的作者，感谢他们，也感谢席殊，从那里，我开始了书的历程。我所推荐的书，虽然不是很多， ...

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整本书围绕两个关键词：定位、心智。我的感觉是定位就是一种心智管理。需要强调的是心智是指消费者的心智，而非生产者的心智。第一、二章讲为何要定位，即过度传播的社会和心智的有限性。第三章是具体讲如何定位，即如何管理心智。第四章是从其他学科的...

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书名也许不是十分抢眼，但是紧随书名滴文字——‘有史以来对美国营销影响最大的观念’对读者滴眼球带来强悍滴冲击力。读过此书，折服于作者滴睿智，通过深入浅出滴论述，不胜枚举滴实例，使读者对‘定位’理论有全面滴认知，进而是彻底滴认同。《特劳特经典丛书》果然名副其实...

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时至今日，《定位》一书在中国的销售已经超过二十万册，《营销战》、《营销革命》、《22条商规》、《聚焦》、《公关第一，广告第二》、《品牌的起源》等定位理论发展新历程的著作也逐渐在国内出版，现在说起定位人人都知道，个个都会谈，但是真正懂定位的人却少之又少。全文...

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出版者:McGraw-Hill

作者:Al Ries

出品人:

页数:246

译者:

出版时间:2000-12-28

价格:212.00元

装帧:Hardcover

isbn号码:9780071359160

丛书系列:

图书标签: Marketing 市场营销定位管理 positioning 營銷营销经典

Positioning 2025 pdf epub mobi 电子书图书描述

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Book Description

It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done.

The first book to deal with the problems of communicating to a skeptical public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, Ries and Trout explain how to position an industry leader so that it gets into people's minds and stays there, how to position a follower so that it can occupy a space not claimed by the leader, and how to avoid letting a second product ride on the coattails of an established one.

"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of "Positioning"..." - David Bohnett, Chairman and Founder of GeoCities. A handsome edition of the original 1981 text, this "20th Anniversary Edition" makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

Book Dimension

Height (mm) 208 Width (mm) 188

Positioning 2025 pdf epub mobi 电子书

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Positioning 2025 pdf epub mobi 用户评价

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这书的确提出了一些很有新意的想法，但是我很不喜欢他的表达方式，很多观点我也不敢苟同。很多说法缺乏论证，只有结论。我看的是第一版，那是至少20年前的书了。书中用的例子我很不熟悉，不仅是因为年代远，也是因为我对美国的商业品牌太缺乏了解，所以读起来感觉例子没有把概念解释明白。在选择例子上面，作者可能犯了一些选择偏见。他想要证明一个观点，然后举出一个能够证明这个观点的例子，但很有可能是他只选那些能够证明他的观点的例子，而忽略了其他不支持其观点的例子。所以作者的态度和语气显得很绝对，读得我不舒服

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第一次读太小，读了=白读；第二次读太急，囫囵吞枣，但也算有些益处；第三次连着Jack其它的书一起看，受益匪浅。

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言简意赅，非常重要的产品推广理论。

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EXCELLENT BOOK/ AS THE POLITICIAN SAID,"IF IT LOOKS LIKE A DUCK AND WALKS LIKE DUCK, I SAY IT'S A DUCK."

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In order to advertise your products, yourself, and your company, what you should do is to think as consumer. What do your consumers want to see in your products? If there is a No.1 firm who produced the same products as you do, do not try to beat it. Because it will take you time and money to conquer impossible, it is not worthwhile.

Positioning 2025 pdf epub mobi 电子书