Harvard Business Review lists Dr. Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” Influence has been listed on the “New York Times Business Best Seller List.”
Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.”
Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over 3 million copies, is a New York Times Bestseller and has been published in over 30 languages. His co-authored books include Yes! and The Small Big. His newest book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, is the result of many years of scientific research combined with Cialdini’s engaging style to make each chapter memorable and meaningful. It will be released on September 6th, 2016.
Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”
Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
Dr. Cialdini is CEO and President of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.
Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.
发表于2025-04-06
Influence 2025 pdf epub mobi 电子书
整体框架: 影响力的武器(刺激——触发特征,固定行为模式;捷径——简单原则;认知对比原理):互惠、承诺和一致、社会认同、喜好、权威、稀缺。 互惠:心理基础——负债感、感恩图报。应用:不公平交换,给小换大;“拒绝—退让策略”。案例:商业——免费试用。 承...
评分影响力―――― 这是一本在谈判,生活,销售,心理皆有所得的书。这些被现实演绎的真理,编辑成了白纸黑字,又能让读者还原到自己的现实中。不好给此书分类,不过读必有所获,值得推荐。 首先要肯定,作者提到的这些影响力,大多数情况下,对我们的是有很大帮助的。这个世界太...
评分都说看完这本书会变成人精? 我想了想我自己,看完快1年了,好像也没修炼到那份儿上。 为什末? 想来想去,觉得是性格使然。 东西方文化差异,从作者写书的出发点和方式上也能看出个大概。 读美国的舶来书,常常感觉论证很充分,数据和实验很多;读咱们自己的书,大多考经据...
评分读过社科出版社的《影响力》,只有一个字:好! 最近看到人大也出了《影响力》,找来看看,感觉却是非常奇怪。 也许人大《影响力》的最大好处,就是让我们从一本书上,看到了中国出版的书和美国出版的书的巨大差别。 《影响力》的正文:美国出版,5星级 《影响力》的点评和...
评分此书个人认为囊括了心理学营销学人际交往术。。不可不看!以下总结的素私以为的本书精华,其余书本内容大多是举例或扩展论述某点,或为通识,不包含于本书摘中: 影响力的武器一切都应该尽可能地简单,但不要太简单。---阿尔伯特·爱因斯坦 找到那个我们可以控制的“哗哗”...
图书标签: 心理学 社会心理学 influence 影响力 社会学 心理 管理 原版
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. New Reader's Reports are included in the Fourth Edition and illustrate how readers have used one of the principles or have had a principle of influence used on them. </P>
很好读,全是各种小故事和案例。一些理论读过能立刻联想到自己的实际经验。但真的有用吗,能识别套路但还是被套路。。
评分因为这本书实在是太火了,其实内容已近几乎都看过,不过完整看一遍还是收获很多。我要改掉自己对畅销书的偏见....
评分开卷的时候有些功利,读完觉得是武器。需要一直读一直练的书。
评分A good story-teller, whereas a tedious textbook
评分因为这本书实在是太火了,其实内容已近几乎都看过,不过完整看一遍还是收获很多。我要改掉自己对畅销书的偏见....
Influence 2025 pdf epub mobi 电子书