Influence 2024 pdf epub mobi 電子書 下載


Influence

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Influence pdf epub mobi 著者簡介

Harvard Business Review lists Dr. Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” Influence has been listed on the “New York Times Business Best Seller List.”

Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.”

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over 3 million copies, is a New York Times Bestseller and has been published in over 30 languages. His co-authored books include Yes! and The Small Big. His newest book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, is the result of many years of scientific research combined with Cialdini’s engaging style to make each chapter memorable and meaningful. It will be released on September 6th, 2016.

Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”

Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

Dr. Cialdini is CEO and President of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.

Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.


Influence pdf epub mobi 圖書描述

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. New Reader's Reports are included in the Fourth Edition and illustrate how readers have used one of the principles or have had a principle of influence used on them. </P>

Influence 2024 pdf epub mobi 電子書 下載

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發表於2024-11-02

Influence 2024 pdf epub mobi 電子書 下載

Influence 2024 pdf epub mobi 電子書 下載

Influence 2024 pdf epub mobi 電子書 下載



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Influence pdf epub mobi 讀後感

評分

此書個人認為囊括瞭心理學營銷學人際交往術。。不可不看!以下總結的素私以為的本書精華,其餘書本內容大多是舉例或擴展論述某點,或為通識,不包含於本書摘中: 影響力的武器一切都應該盡可能地簡單,但不要太簡單。---阿爾伯特·愛因斯坦 找到那個我們可以控製的“嘩嘩”...  

評分

都說看完這本書會變成人精? 我想瞭想我自己,看完快1年瞭,好像也沒修煉到那份兒上。 為什末? 想來想去,覺得是性格使然。 東西方文化差異,從作者寫書的齣發點和方式上也能看齣個大概。 讀美國的舶來書,常常感覺論證很充分,數據和實驗很多;讀咱們自己的書,大多考經據...  

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首先我得說明,我不是一個那麼容易上當的人。中國移動常常給我打電話說有什麼免費活動,我都是一概拒絕的。在街上遇到乞丐,我從來不給錢。有次遇到一個手段高明一點的:兩個穿著時髦的女生站在路邊把我叫住瞭,當她們說第一句話的時候,我就走瞭。她們說的是“我們是從新疆來...  

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出版者:Allyn & Bacon
作者:Robert B. Cialdini
出品人:
頁數:262
譯者:
出版時間:2000-06-29
價格:USD 22.99
裝幀:Paperback
isbn號碼:9780321011473
叢書系列:

圖書標籤: 心理學  社會心理學  influence  影響力  社會學  心理  管理  原版   


Influence 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Influence pdf epub mobi 用戶評價

評分

這是我的教科書,我愛這門課~!

評分

A good story-teller, whereas a tedious textbook

評分

大名鼎鼎的Influence,看的是第五版,看瞭兩遍。說起來內容架構很簡單,就是Reciprocity,Consistency,Social proof, Authority, Scarcity, Liking這麼幾種心理決策時的shortcut。說起來其實應該算是心理學研究成果的一個在實踐中被證明有效的子集。當然本書的一大特色就是在攻防兩端都會有一些建議,所以在操作層麵相較於其它心理學類書籍就會更實用一些。

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教材

評分

A good story-teller, whereas a tedious textbook

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