傑弗裏·摩爾 高科技營銷魔法之父,矽榖戰略與創新谘詢專傢。他所創立的關於技術産品生命周期的定律,被稱為新摩爾定律。他的研究以公司盈利的關鍵點“銷售”為切入點,把精力都集中於公司的生存和發展上。摩爾是鴻溝谘詢公司的創始人,同時擔任一些聲名顯赫的商業領袖(如思科的CEO約翰·錢伯斯)的私人顧問,幫助高科技公司化解企業策略和營銷方針上的危機,惠普、微軟、甲骨文等公司都是摩爾的客戶。他的著作已經成為哈佛、斯坦福等許多商學院的必讀書。
Bestselling author Geoffrey Moore shows companies how to rise to the challenge of natural selection—and master their own evolution
Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he's back with a book for established businesses that need to learn how to adapt—or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent years.
Deregulation, globalization, and e-commerce are exerting unprecedented pressures on company profits. In this new economic ecosystem, companies must dramatically differentiate from their direct competitors—or risk declining performance and eventual extinction. But how do companies choose the right innovation strategy? Or overcome internal inertia that resists the kind of radical commitments needed to truly set the company's offers apart?
Illustrating his arguments with more than one hundred examples and a full-length case study based on his unprecedented access to Cisco Systems, Moore shows businesses how to meet today's Darwinian challenges, whether they're producing commodity products or customized services. For companies whose competitive differentiation to the marketplace is still effective, he demonstrates how innovations in execution can help boost productivity, whether a company is competing in a growth market, a mature market, or even a declining market. For companies in danger of succumbing to competitive pressures, he shows how to overcome inertia by engaging the entire corporate community in an unceasing commitment to innovate and evolve.
For any business competing in today's eat-or-be-eaten economic jungle, this groundbreaking guide shows not only how to survive, but also thrive.
發表於2024-11-05
Dealing with Darwin 2024 pdf epub mobi 電子書 下載
書是非常好的書,內容翔實有力,觀念獨到精專。 但是這個譯者,浙大的陳勁,實在是不給力。 一方麵對IT專業非常陌生,導緻專業詞匯和概念錯誤無數。 另一方麵連基本的中文語法都不顧及,行文晦澀難懂, 基本上就是照著英文直接對比翻譯的,導緻可讀性非常差。 文科生翻譯科技...
評分越來越多的人逐步認識到,創新已不再是一句時髦的口號,而是企業生存與發展的必要條件。如何全麵的認識創新並管理創新,避免為創新而創新?優秀企業持續創新的關鍵是什麼?傑弗裏•摩爾的《公司進化論》為我們提供瞭全麵翔實的理論與實踐指導。一讀再讀之後,以三個關鍵詞作...
評分關於創新的各類著作已經汗牛充棟,從理論模型到案例分析不一而足。錶麵看來,我手裏的這本《創新進化論》是另一個以創新為名的經過刻意包裝的“暢銷書”,難經推敲——幸好,它足夠辛辣,而且很可能是一本顛覆你現有創新觀點的著作。 傑弗裏·摩爾對有關創新的種種公認觀點發...
評分一旦創新創造瞭産品的差異性,它就為企業帶來誘人的經濟迴報。 創新的第三個目標是提高生産率。 “核心”一詞,被我們用來形容能夠帶來差異化的創新。 創新類型模型可以讓你緻力於特定的差異化嚮量來贏得與競爭對手的決定性差距。 ·顛覆性創新:産品或服務在市場上第一次齣現...
評分《公司進化論》為管理創新提供瞭清晰而引人入勝的觀點,而管理創新正是摩托羅拉實現無縫連接這一願景不可分割的一部分。摩爾關於創新的分類,關於商業體係對創新的影響,關於資源循環利用的模式, 十分契閤今天逐步升級的市場。
圖書標籤: 商業 創新 創業 innovation 互聯網 biz NewBooksNetwork GeoffreyMoore
太難看瞭....講瞭十四種創新,但是都是蜻蜓點水,完全在套一些概念...
評分The context is heavy and a little bit boring for me, innovation is a hard concept to be explained, i suppose the first 4 chapters are fundamentals, i lost a bit of interests after that, still a good read at times.
評分The context is heavy and a little bit boring for me, innovation is a hard concept to be explained, i suppose the first 4 chapters are fundamentals, i lost a bit of interests after that, still a good read at times.
評分The context is heavy and a little bit boring for me, innovation is a hard concept to be explained, i suppose the first 4 chapters are fundamentals, i lost a bit of interests after that, still a good read at times.
評分The context is heavy and a little bit boring for me, innovation is a hard concept to be explained, i suppose the first 4 chapters are fundamentals, i lost a bit of interests after that, still a good read at times.
Dealing with Darwin 2024 pdf epub mobi 電子書 下載