Dealing with Darwin 2024 pdf epub mobi 電子書下載

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Dealing with Darwin pdf epub mobi 著者簡介

傑弗裏·摩爾高科技營銷魔法之父，矽榖戰略與創新谘詢專傢。他所創立的關於技術産品生命周期的定律，被稱為新摩爾定律。他的研究以公司盈利的關鍵點“銷售”為切入點，把精力都集中於公司的生存和發展上。摩爾是鴻溝谘詢公司的創始人，同時擔任一些聲名顯赫的商業領袖(如思科的CEO約翰·錢伯斯)的私人顧問，幫助高科技公司化解企業策略和營銷方針上的危機，惠普、微軟、甲骨文等公司都是摩爾的客戶。他的著作已經成為哈佛、斯坦福等許多商學院的必讀書。

Dealing with Darwin pdf epub mobi 圖書描述

Bestselling author Geoffrey Moore shows companies how to rise to the challenge of natural selectionand master their own evolution

Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he's back with a book for established businesses that need to learn how to adaptor suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent years.

Deregulation, globalization, and e-commerce are exerting unprecedented pressures on company profits. In this new economic ecosystem, companies must dramatically differentiate from their direct competitorsor risk declining performance and eventual extinction. But how do companies choose the right innovation strategy? Or overcome internal inertia that resists the kind of radical commitments needed to truly set the company's offers apart?

Illustrating his arguments with more than one hundred examples and a full-length case study based on his unprecedented access to Cisco Systems, Moore shows businesses how to meet today's Darwinian challenges, whether they're producing commodity products or customized services. For companies whose competitive differentiation to the marketplace is still effective, he demonstrates how innovations in execution can help boost productivity, whether a company is competing in a growth market, a mature market, or even a declining market. For companies in danger of succumbing to competitive pressures, he shows how to overcome inertia by engaging the entire corporate community in an unceasing commitment to innovate and evolve.

For any business competing in today's eat-or-be-eaten economic jungle, this groundbreaking guide shows not only how to survive, but also thrive.

Dealing with Darwin 2024 pdf epub mobi 電子書下載

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發表於2024-11-22

Dealing with Darwin 2024 pdf epub mobi 電子書下載

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評分☆☆☆☆☆

Point1: 企業總是在 1.冒風險創新産生差異化領先市場獲取高額利潤 2.被競爭對手追趕同化失去競爭優勢，獲取一般利潤 3.再絕地反擊創新脫離紅海的永久循環當中 Point2: 商業模式分為2極 1.個性化的復雜係統架構，比如說谘詢公司，明星經紀公司 2.非個性化規模化的運營架構...

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序：我們先發起這樣一個話題的討論，如何掙到10億？ A公司：1000萬名客戶每年消費100元，纔能實現10億的受益。 B公司：1000名顧客每年消費100萬元，也可實現10億的收益。那麼問題來瞭，A、B兩傢公司有沒有什麼區彆？ ——迴答：有！而且：全是區彆、截然相反！ 1.“兩種客戶...

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越來越多的人逐步認識到，創新已不再是一句時髦的口號，而是企業生存與發展的必要條件。如何全麵的認識創新並管理創新，避免為創新而創新？優秀企業持續創新的關鍵是什麼？傑弗裏•摩爾的《公司進化論》為我們提供瞭全麵翔實的理論與實踐指導。一讀再讀之後，以三個關鍵詞作...

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謝謝jack的推薦，準備一本本讀下來：http://www.douban.com/note/166981853/ 1 基本原理： *稀缺性刺激創新-->顧客對創新的偏好形成自然選擇-->新生代會在較上一代更高水平上重新展開競爭-->公司隻有不斷“進化”纔能避免被淘汰。 *差異化 = 價值創造 *應對創新與慣性：從外圍...

評分☆☆☆☆☆

《公司進化論》以耳目一新的方式詮釋瞭創新的本質。Geoffey Moore以自然進化來比喻創新，首先把客戶需求視為一種稀缺資源，而對於稀缺資源的爭奪激發瞭創新的渴望；隨著客戶對於某種創新的偏好形成瞭某種自然選擇，導緻瞭適者生存的結果...因此，成功的公司必須不斷“進化”其...

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出版者:Portfolio Hardcover

作者:Geoffrey A. Moore

出品人:

頁數:304

譯者:

出版時間:2005-12-29

價格:USD 25.95

裝幀:Hardcover

isbn號碼:9781591841074

叢書系列:

圖書標籤: 商業創新創業 innovation 互聯網 biz NewBooksNetwork GeoffreyMoore

Dealing with Darwin 2024 pdf epub mobi 電子書下載

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Dealing with Darwin pdf epub mobi 用戶評價

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The context is heavy and a little bit boring for me, innovation is a hard concept to be explained, i suppose the first 4 chapters are fundamentals, i lost a bit of interests after that, still a good read at times.

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太難看瞭....講瞭十四種創新，但是都是蜻蜓點水，完全在套一些概念...

評分☆☆☆☆☆

太難看瞭....講瞭十四種創新，但是都是蜻蜓點水，完全在套一些概念...

Dealing with Darwin 2024 pdf epub mobi 電子書下載