法拉奇绿讯营销咨询顾问公司的创建者和首席执行官,还是 《INC.》、《华尔街日报》及《哈佛商业评论》专栏作家。他先前曾担任过德勤顾问公司和喜达屋国际酒店集团的市场总监,还担任过好莱坞著名知名媒体营销公司——YaYa Media的首席执行官,现居住于洛杉矶和纽约。
[美]塔尔•雷兹
《小型商业财富》的一名编辑,为《INC》、 《耶路撒冷邮报》、《旧金山纪事报》和《GQW》供稿,现居住于纽约。
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Book Description
YaYa CEO Ferrazzi works with "Inc." writer Raz to explain the guiding principles he has mastered over a lifetime of reaching out to explain what it takes to build the kind of lasting, mutually beneficial relationships that lead to professional and personal success.
From Publishers Weekly
The youngest partner in Deloitte Consulting's history and founder of the consulting company Ferrazzi Greenlight, the author quickly aims in this useful volume to distinguish his networking techniques from generic handshakes and business cards tossed like confetti. At conferences, Ferrazzi practices what he calls the "deep bump" - a "fast and meaningful" slice of intimacy that reveals his uniqueness to interlocutors and quickly forges the kind of emotional connection through which trust, and lots of business, can soon follow. That bump distinguishes this book from so many others that stress networking; writing with Fortune Small Business editor Raz, Ferrazzi creates a real relationship with readers. Ferrazzi may overstate his case somewhat when he says, "People who instinctively establish a strong network of relationships have always created great businesses," but his clear and well-articulated steps for getting access, getting close and staying close make for a substantial leg up. Each of 31 short chapters highlights a specific technique or concept, from "Warming the Cold Call" and "Managing the Gatekeeper" to following up, making small talk, "pinging" (or sending "quick, casual" greetings) and defining oneself to the point where one's missives become "the e-mail you always read because of who it's from." In addition to variations on the theme of hard work, Ferrazzi offers counterintuitive perspectives that ring true: "vulnerability... is one of the most underappreciated assets in business today"; "too many people confuse secrecy with importance." No one will confuse this book with its competitors.
From Booklist
Ferrazzi grew up in rural Pennsylvania, the son of a steelworker and a cleaning lady, yet his ability to connect with others led to a scholarship at Yale, a Harvard MBA, and a prestigious partnership at Deloitte Consulting. His skills at creating and maintaining a network of contacts are nothing short of those of a serious presidential contender. All business hopefuls seek to enter a sphere of players more powerful than themselves, and Ferrazzi says that sometimes all it takes is asking. The book is dense with suggestions. Seek out mentors to guide you and introduce you to the people you need to know and then become a mentor yourself. Use your initial conversation to show the other person what you have to offer them, and never keep score. Make others feel important by remembering their names and birthdays. And don't be afraid to open up and show vulnerability--it's a great icebreaker. Ferrazzi presents a whirlwind of ideas to widen your circle of contacts that goes way beyond the usual stale concepts of "networking."
David Siegfried
Book Dimension
length: (cm)23.4 width:(cm)16
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别独自用餐
实话说,《别独自用餐》(never eat alone)这本书是一位博览群书的朋友推荐给我的。 聊天中,我们常常谈到“平台”一词,认为大家的智商都差不多,也很难说谁努力谁偷懒,为什么有些人成功了有些人却永远一副不在状态的样子,是不是所在的平台不同造就了大家面临...
评分现在参加《别独自用餐》新书抢购,将有机会获得免费用餐名额,“新年你不再一个人,我们一起,别独自用餐!” 活动报名时间:2010年12月15日至2011年1月14日 就餐时间:2011年1月15日(星期六) 中午11点30——13:30 就餐地点:大白鲨火锅超市(朝阳路店),朝阳区东八里庄5...
评分最近读的书里这本可以说是最好的了,整本都写的很实在。但是要总结也简单——我为人人,人人为我。 本来想推荐给办公室里的其他同事,但最终却只为其中一人做了推荐。我的原因是,其他人缺少书中所强调的真诚。 可是这样又似乎陷入了自相矛盾。我是否缺少对其他同事的真诚呢...
评分1、成功的关键是慷慨大方:在社交中通行的不是贪图便利,而是慷慨大方。 2、明确你的人生目标:你的才能与渴望的交集就是你内心的激情。什么是你最兴奋的事?你做什么事时会觉得时间过得飞快? 3、为发展人际关系设定计划:打造交际网络是有过程的,你的计划应当包括以下三份:...
评分实话说,《别独自用餐》(never eat alone)这本书是一位博览群书的朋友推荐给我的。 聊天中,我们常常谈到“平台”一词,认为大家的智商都差不多,也很难说谁努力谁偷懒,为什么有些人成功了有些人却永远一副不在状态的样子,是不是所在的平台不同造就了大家面临...
不要消失,消失是最大的失败。
评分6.5D,14H,90T.
评分读之前带着鄙视心情觉得又是成功学 读完后悔没早读
评分有不少networking的实用技巧,亮点是“实用“
评分不要消失,消失是最大的失败。
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