法拉奇綠訊營銷谘詢顧問公司的創建者和首席執行官,還是 《INC.》、《華爾街日報》及《哈佛商業評論》專欄作傢。他先前曾擔任過德勤顧問公司和喜達屋國際酒店集團的市場總監,還擔任過好萊塢著名知名媒體營銷公司——YaYa Media的首席執行官,現居住於洛杉磯和紐約。
[美]塔爾•雷茲
《小型商業財富》的一名編輯,為《INC》、 《耶路撒冷郵報》、《舊金山紀事報》和《GQW》供稿,現居住於紐約。
在綫閱讀本書
Book Description
YaYa CEO Ferrazzi works with "Inc." writer Raz to explain the guiding principles he has mastered over a lifetime of reaching out to explain what it takes to build the kind of lasting, mutually beneficial relationships that lead to professional and personal success.
From Publishers Weekly
The youngest partner in Deloitte Consulting's history and founder of the consulting company Ferrazzi Greenlight, the author quickly aims in this useful volume to distinguish his networking techniques from generic handshakes and business cards tossed like confetti. At conferences, Ferrazzi practices what he calls the "deep bump" - a "fast and meaningful" slice of intimacy that reveals his uniqueness to interlocutors and quickly forges the kind of emotional connection through which trust, and lots of business, can soon follow. That bump distinguishes this book from so many others that stress networking; writing with Fortune Small Business editor Raz, Ferrazzi creates a real relationship with readers. Ferrazzi may overstate his case somewhat when he says, "People who instinctively establish a strong network of relationships have always created great businesses," but his clear and well-articulated steps for getting access, getting close and staying close make for a substantial leg up. Each of 31 short chapters highlights a specific technique or concept, from "Warming the Cold Call" and "Managing the Gatekeeper" to following up, making small talk, "pinging" (or sending "quick, casual" greetings) and defining oneself to the point where one's missives become "the e-mail you always read because of who it's from." In addition to variations on the theme of hard work, Ferrazzi offers counterintuitive perspectives that ring true: "vulnerability... is one of the most underappreciated assets in business today"; "too many people confuse secrecy with importance." No one will confuse this book with its competitors.
From Booklist
Ferrazzi grew up in rural Pennsylvania, the son of a steelworker and a cleaning lady, yet his ability to connect with others led to a scholarship at Yale, a Harvard MBA, and a prestigious partnership at Deloitte Consulting. His skills at creating and maintaining a network of contacts are nothing short of those of a serious presidential contender. All business hopefuls seek to enter a sphere of players more powerful than themselves, and Ferrazzi says that sometimes all it takes is asking. The book is dense with suggestions. Seek out mentors to guide you and introduce you to the people you need to know and then become a mentor yourself. Use your initial conversation to show the other person what you have to offer them, and never keep score. Make others feel important by remembering their names and birthdays. And don't be afraid to open up and show vulnerability--it's a great icebreaker. Ferrazzi presents a whirlwind of ideas to widen your circle of contacts that goes way beyond the usual stale concepts of "networking."
David Siegfried
Book Dimension
length: (cm)23.4 width:(cm)16
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發表於2024-05-17
Never Eat Alone 2024 pdf epub mobi 電子書 下載
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評分 評分We have to accept that no one will be accompany with us forever,but we still can get sth from those who are awesome.......
評分這本書,我認真閱讀瞭,也認真嘗試瞭。我發現,這真是一種生活方式。 根據這本書的做法成為你的朋友的人,基本上是和法拉奇一類的人。不是和法拉奇一類的人,用這種辦法隻能讓他們離你遠去。 或者我們可以用這本書作為試金石,尋找誌同道閤的人——那些真誠地想擴大自己社交...
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圖書標籤: 人際關係 職場 networking 人脈 business 商業 人生 生活
記得以前對這種類型的書非常地不屑一顧,而如今麵對社會的時候發現其實圓融並不和理想矛盾,隻要心誠就行。這本書還是很不錯的,此類書中也算經典瞭吧。
評分贊!看瞭半個月終於看完瞭。幫助職業成長的好書!我同事看到標題還以為我一直在看減肥書,哈哈哈哈
評分題目起得太功利瞭,內容還是挺真誠的。有選擇地學習。
評分What a fantastic book! Really inspring and fun...A little shocked to find that I had been using those strategies.
評分一個十分鍾的talk就能概括全書的含金量。
Never Eat Alone 2024 pdf epub mobi 電子書 下載