Made to Stick 2025 pdf epub mobi 电子书


Made to Stick

简体网页||繁体网页

Made to Stick 2025 pdf epub mobi 电子书 著者简介

奇普·希思(Chip Heath)现任斯坦福大学商学院组织行为学教授。现居于加州洛斯加托斯。

丹·希思(Dan Heath)奇普·希思的弟弟,杜克企业教育学院咨询师,前哈佛商学院研究员,Thinkwell新媒体教育公司创办人之一。现居于北加利福尼亚罗利市。


Made to Stick 电子书 图书目录




下载链接1
下载链接2
下载链接3
    
Loading...

正在下载信息...


想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2025-04-10

Made to Stick 2025 pdf epub mobi 电子书

Made to Stick 2025 pdf epub mobi 电子书

Made to Stick 2025 pdf epub mobi 电子书



喜欢 Made to Stick 电子书 的读者还喜欢


Made to Stick 电子书 读后感

评分

评分

只有看了这本书 然后实践之后 才有资格说他好不好 是否实用 在这本书后 我 一个完全没有广告常识的人 改变了我的淘宝店铺广告语 销售提高了至少30% 而这本书 不仅对于普通销售广告词有利 在我的写作中 也有很大帮助 试试 再来表扬或者批评  

评分

评分

书是本好书,千万别误会,推荐阅读,但是请看英文版!!! 差点儿就要买实体书了(电子版的缺章节),但总觉得读起来有点儿累,好些句子要读个好几遍才明白啥意思,而且有的时候还因为缺乏逻辑关系,看得晕头转向的。 无奈,看了下英文版,没想到居然很好读!!!不知道那个...  

评分

高效传播的本质是对人性的洞察,其中,聚焦和讲故事又是最重要的两条。 1.Simple 第一条也是最重要的一条,聚焦一个核心,做减法。 这其实也是人性中的至关重要的一个方面,心智空间有限。 “如果你从十个方面去辩论,即使每一方面都发挥得很好,当陪审员回到休息室,他们还...

类似图书 点击查看全场最低价
出版者:Random House
作者:Chip Heath
出品人:
页数:304
译者:
出版时间:2007
价格:USD 26.00
装帧:Hardcover
isbn号码:9781400064281
丛书系列:

图书标签: 心理学  创意  思维  Communication  设计  marketing  方法  心理   


Made to Stick 2025 pdf epub mobi 电子书 图书描述

Editorial Reviews

From Publishers Weekly

Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"—that is, the art of making ideas unforgettable. They start by relating the gruesome urban legend about a man who succumbs to a barroom flirtation only to wake up in a tub of ice, victim of an organ-harvesting ring. What makes such stories memorable and ensures their spread around the globe? The authors credit six key principles: simplicity, unexpectedness, concreteness, credibility, emotions and stories. (The initial letters spell out "success"—well, almost.) They illustrate these principles with a host of stories, some familiar (Kennedy's stirring call to "land a man on the moon and return him safely to the earth" within a decade) and others very funny (Nora Ephron's anecdote of how her high school journalism teacher used a simple, embarrassing trick to teach her how not to "bury the lead"). Throughout the book, sidebars show how bland messages can be made intriguing. Fun to read and solidly researched, this book deserves a wide readership. (Jan. 16)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Based on a class at Stanford taught by one of the authors, this book profiles how some ideas "stick" in our minds while the majority fall by the wayside. Urban legends, conspiracy theories, and compelling advertising make up much of the intrinsically interesting examples that the Heaths profile that qualify for "stickiness." This book explores what makes social epidemics "epidemic" and, as the Heaths cite from Malcolm Gladwell's Tipping Point (2000), defines the secret recipe that makes an idea viral. The principles of stickiness are examined--an unexpected outcome, lots of concrete details that we remember, emotion, simplicity, and credibility--all packaged in an easily told story format. Taking these five stickiness attributes, the book offers numerous examples of how these properties make up the stories we are all familiar with--the urban legend about kidney theft and the razor blades supposedly lurking in Halloween candy. Exercises, checklists, and other tools are sprinkled throughout the book to help the reader understand and test how stickiness can be applied to their ideas, whether they are teachers, parents, or CEOs. Gail Whitcomb

Copyright © American Library Association. All rights reserved

Made to Stick 2025 pdf epub mobi 电子书

Made to Stick 2025 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Made to Stick 2025 pdf epub mobi 用户评价

评分

SUCCESS原则,“知识的诅咒”,都太棒了!

评分

Great book

评分

其实curse of knowledge就是所知障呀~

评分

其实写得很一般,噱头太多了,心理学描写的很好,五个concept很好,但偏见色彩浓郁,读来一笑罢了

评分

简单,清晰,有逻辑。是需要别人buy in的沟通者所必备的良药。

Made to Stick 2025 pdf epub mobi 电子书


正在搜索视频,请稍后...

分享链接









相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2025 onlinetoolsland.com All Rights Reserved. 本本书屋 版权所有