The Boston Consulting Group on Strategy 2024 pdf epub mobi 电子书

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发表于2024-06-28

The Boston Consulting Group on Strategy 2024 pdf epub mobi 电子书

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出版者:Wiley

作者:Stern, Carl W. (EDT)/ Deimler, Michael S. (DRT)

出品人:

页数:413

译者:

出版时间:2006-4-28

价格:USD 37.95

装帧:Hardcover

isbn号码:9780471757221

丛书系列:

图书标签: consulting 咨询管理咨询 BCG 战略商业管理 Business

The Boston Consulting Group on Strategy 2024 pdf epub mobi 电子书图书描述

《波士顿战略观点》汇集了波士顿咨询公司对全球各行业先进战略管理经验的研究成果，记录了波士顿公司在这一领域做出的许多重要贡献。它就像一部电影，反映了波士顿咨询公司关于公司战略思维的演变轨迹。书中讨论的各种问题和实例正是中国企业面临的情况和挑战，对我国许多企业家和管理人员思考企业的长远发展将提供有益的启迪。

A collection of the best strategic thinking from the Boston Consulting Group one of the most prestigious and innovative management consulting firms in the world.

For the past forty-two years, The Boston Consulting Group has been shaping the way business is done the world over. This book, a compilation of seventy-five of BCG's most influential articles and thought pieces, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Key topics covered include market segmentation, performance measurement, resource allocation, and organizational design. New articles for the second edition include George Stalk on hardball, Michael Silverstein on trading up, and Philip Evans on networks.

The Boston Consulting Group on Strategy is essential reading for senior managers, executives, entrepreneurs, and students of strategy and business.

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The Boston Consulting Group on Strategy 2024 pdf epub mobi 电子书

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