State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.
發表於2024-06-29
KOTLER ON MARKETING 2024 pdf epub mobi 電子書 下載
圖書標籤: marketing 營銷 英文原版
KOTLER ON MARKETING 2024 pdf epub mobi 電子書 下載