Essentials of Marketing Research

出版者:John Wiley & Sons Inc

作者:Kumar, Vineet/ Aaker, David A./ Day, George S.

页数:553

出版时间:2001-11

价格:781.00元

装帧:HRD

isbn号码:9780471412359

图书标签:市场营销

承接 住宅 自建房 室内改造 装修设计 免费咨询 QQ：624617358 一级注册建筑师 亲自为您回答、经验丰富，价格亲民。无论项目大小，都全力服务。期待合作，欢迎咨询！QQ：624617358

Contains detailed discussions of the process, with numerous examples from the industry. Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. Discussion on how to apply marketing research in various marketing applications is presented.