Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 2024 pdf epub mobi 电子书

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发表于2024-12-28

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出版者:

作者:Kotler, Philip

出品人:

页数:720

译者:

出版时间:2009-5

价格:$ 131.65

装帧:

isbn号码:9780132453134

丛书系列:

图书标签: 管理市场营销学习

Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 2024 pdf epub mobi 电子书图书描述

THE most widely used Hospitality marketing book--this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book's position as the definitive source for information on hospitality marketing.

Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 2024 pdf epub mobi 电子书

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Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 2024 pdf epub mobi 电子书

Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 2024 pdf epub mobi 电子书

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