Kellogg on Integrated Marketing pdf epub mobi txt 電子書下載2025

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出版者:John Wiley & Sons Inc

作者:Iacobucci, Dawn (EDT)/ Calder, Bobby J. (EDT)/ J. L. Kellogg Graduate School of Management Center fo

出品人:

頁數:314

译者:

出版時間:2002-11

價格:315.95元

裝幀:HRD

isbn號碼:9780471204763

叢書系列:

圖書標籤:

marketing
Kellogg
Management

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This cutting-edge book–with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism’s Integrated Marketing Communications department at Northwestern University–offers the latest thinking on the art and science of integrated marketing. A must for today’s marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You’ll hear from: • Eric G. Berggren • Stephen Burnett • Bobby J. Calder • Tom Collinger • Adam Duhachek • Lisa Fortini-Campbell • Nigel Hopkins • Dawn Iacobucci • Richard I. Kolsky • Maria Flores Letelier • Edward C. Malthouse • Francis J. Mulhern • Lisa A. Petrison • Andrew Razeghi • Don E. Schultz • Charles Spinosa • Paul Wang