Limor Shifman (Ph.D., 2005) is a tenured Senior Lecturer (US Associate Professor) at the Department of Communication and Journalism, The Hebrew University of Jerusalem, Israel, and a former research fellow at the Oxford Internet Institute, University of Oxford, UK. She specializes in new media, popular culture and the social construction of humor. Among the phenomena she studied are online humor and gender, the global spread and translation of online 'joke memes', and the evolution of new forms of Web-based humor. At the Hebrew University, Dr. Shifman teaches courses on Mass communication theory, popular culture and the Internet, political satire in the digital age and Internet-based humor.
In December 2012, the exuberant video "Gangnam Style" became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video--"Mitt Romney Style," "NASA Johnson Style," "Egyptian Style," and many others. "Gangnam Style" (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In this book, Limor Shifman investigates Internet memes and what they tell us about digital culture.
Shifman discusses a series of well-known Internet memes -- including "Leave Britney Alone," the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street's "We Are the 99 Percent." She offers a novel definition of Internet memes: digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals; analyzes what makes memes and virals successful; describes popular meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as agents of globalization.
Memes, Shifman argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but in this book Limor Shifman makes a compelling argument for taking them seriously.
發表於2024-11-29
Memes in Digital Culture 2024 pdf epub mobi 電子書 下載
圖書標籤: 傳播學 文化研究 communication 互聯網 科普 社會學 學術 迷因
邏輯蠻清晰的,但是內容不夠豐滿。關於話語抵抗的部分內容,最近一篇關於社運的論文有參考到。
評分從 Meme 的角度解釋瞭各種當代網絡上的文化現象,簡單易懂,很適閤迷因概念初接觸者的閱讀。
評分膜蛤素材能再多點可能會更飽滿
評分姚明臉,綠青蛙,艾ww的腿槍...時間的卡車已經碾壓瞭一代青年們兩個來迴,曾經弄潮兒們的暗語也都留在瞭網絡愈發深刻的皺紋裏。
評分關於Meme的著作中比較好的,梳理瞭Meme理論發展以來的道路,兼顧科普的可讀性與學術脈絡的清晰。就是篇幅所限,沒法對各地區的案例進一步展開。
Memes in Digital Culture 2024 pdf epub mobi 電子書 下載