Advertising 2024 pdf epub mobi 電子書 下載


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An innovative new collection of visual advertising techniques and tricks.

Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words, but just as frequently they use eye-fooling, mind-bending images—optical illusions—to pull viewers up short and force them to glance again. The second look is the key to successful communication, and images that elicit that reaction are an indispensable trick of the advertising trade.

Uwe Stoklossa knows the secrets behind the second look. He shares this knowledge here in hundreds of examples of ads he has collected from around the world, and also in his intriguing essays on perception, optical tricks, and illusion.

A myriad of new techniques and concepts make this a rich source of ideas and inspiration for anyone involved in advertising or the business of communication. 500+ color illustrations.

Advertising 2024 pdf epub mobi 電子書 下載

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發表於2024-11-23

Advertising 2024 pdf epub mobi 電子書 下載

Advertising 2024 pdf epub mobi 電子書 下載

Advertising 2024 pdf epub mobi 電子書 下載



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出版者:Thames & Hudson
作者:Uwe Stoklossa
出品人:
頁數:274
譯者:
出版時間:2007-04-14
價格:USD 65.00
裝幀:Hardcover
isbn號碼:9780500513408
叢書系列:

圖書標籤: Advertising  經典  設計  英文  廣告學  廣告   


Advertising 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

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巨好巨強大!

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巨好巨強大!

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巨好巨強大!

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巨好巨強大!

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非常好的書,思路清晰,實例有趣。。。

Advertising 2024 pdf epub mobi 電子書 下載


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