Getting Started With Conjoint Analysis 2024 pdf epub mobi 电子书

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发表于2024-05-17

Getting Started With Conjoint Analysis 2024 pdf epub mobi 电子书

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出版者:Research Pub Llc

作者:Orme, Bryan K.

出品人:

页数:179

译者:

出版时间:

价格:$25.00

装帧:Pap

isbn号码:9780972729741

丛书系列:

图书标签: 联合分析营销美國管理決策輪數據分析市場營銷企業經濟學

Getting Started With Conjoint Analysis 2024 pdf epub mobi 电子书图书描述

This 164-page book assembles and updates introductory white papers that have been available on our website. There are substantial new sections, including a 50-page glossary of terms, and two new chapters.

Paul Green (Professor Emeritus of Marketing, University of Pennsylvania) and the "father of conjoint analysis" wrote the foreword for Getting Started with Conjoint Analysis. He writes: "Getting Started with Conjoint Analysis is a practical no-nonsense guide to what happens when one designs, executes, and analyzes data from real marketplace problems. It should appeal to academics and consultant-practitioners alike. The book is easy to follow, while at the same time being almost encyclopedic in its coverage of topics ranging from study design to the presentation of results to clients."

Getting Started With Conjoint Analysis 2024 pdf epub mobi 电子书

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