The Case for B2B Branding 2024 pdf epub mobi 电子书

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发表于2024-11-27

The Case for B2B Branding 2024 pdf epub mobi 电子书

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出版者:Thomson Learning College

作者:Lamons, Bob

出品人:

页数:240

译者:

出版时间:2005-8

价格:$ 33.84

装帧:HRD

isbn号码:9780324398656

丛书系列:

图书标签: 市场营销 marketing B2B品牌管理 B2B

The Case for B2B Branding 2024 pdf epub mobi 电子书图书描述

THE CASE FOR B2B BRANDING: PULLING AWAY FROM THE BUSINESS-TO-BUSINESS PACK takes an in-depth look at more than 20 companies with enviable branding track records, allowing you to learn from industry's best. It also delivers an effective seven-step process for developing a strong brand in the business-to-business segment. While competition increases, product differences are fading. Backed by relevant examples and intriguing case histories,this book illustrates the need for branding to be a fundamental business strategy. This thought-provoking, case-filled book is packed with practical insights, illustrations, tips, and tools you can immediately put into action to create stronger, more valuable brands.

The Case for B2B Branding 2024 pdf epub mobi 电子书

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