The Personal MBA

"乔希•考夫曼是一位独立商业教育家，他帮助人们拓展商业技巧、开展新的业务以及在自己的领域里力拔头筹。在创办PersonalMBA.com网站之前，他为宝洁公司（Procter&Gamble）工作，为宝洁公司规划了全球在线分析战略并推介新产品。他生活在科罗拉多（Colorado）。自学MBA网站：www.personalmba.com"

出版者:Portfolio Hardcover

作者:Josh Kaufman

页数:416

出版时间:2010-12-30

价格:USD 27.95

装帧:Hardcover

isbn号码:9781591843528

图书标签:MBA商业管理business个人提升创业Businessmba

A world-class business education in a single volume.

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether.

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

The Personal MBA explains concepts such as:

*The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.

*The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.

*The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability-if you know how to support the price you're asking.

*4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?

True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

读后感

早就听过这本书，一直未有机会阅读，周末读了几章，发现还不错哦，商业知识的讲述很详细，看后很受启发，比M,BA的教材要易懂，案例也还不错了，是实至名归的好书。 交不起学费，暂且自学一下交不起学费，暂且自学一下交不起学费，暂且自学一下  

工作三年以上的计划向管理方向专业发展的打工者，面临一个选择，如何使自己的管理技能获得大幅度提升？是去读一个MBA，还是自学MBA（自学管理都归到这个范畴了，更有目的性也更系统一些）。 下面我对这两种行为作一下比较： 读MBA ...  

工作三年以上的计划向管理方向专业发展的打工者，面临一个选择，如何使自己的管理技能获得大幅度提升？是去读一个MBA，还是自学MBA（自学管理都归到这个范畴了，更有目的性也更系统一些）。 下面我对这两种行为作一下比较： 读MBA ...  

MBA是一种商业经验的总结和应用. 没有这种实践背景去学它是没有多大的指导意义的. 如果有志于此,可以从一般的案例分析之手.这样比较具有现实意义,也容易学得进去. 我是学工商的，学什么本身是没用的，看 你自己怎么用，学习这样 的基础知识即可。  

MBA是一种商业经验的总结和应用. 没有这种实践背景去学它是没有多大的指导意义的. 如果有志于此,可以从一般的案例分析之手.这样比较具有现实意义,也容易学得进去. 我是学工商的，学什么本身是没用的，看 你自己怎么用，学习这样 的基础知识即可。  

用户评价

前半部分还像本科普书，后面越写越无聊。

没太多意思，都在罗列概念。。

没太多意思，都在罗列概念。。

商业概念合集，没商业概念的人值得看看。有经验的人别浪费时间了。

逃过了无聊的案例研究课，结果拿到一本同样乏味的理论书。