"乔希•考夫曼是一位独立商业教育家,他帮助人们拓展商业技巧、开展新的业务以及在自己的领域里力拔头筹。在创办PersonalMBA.com网站之前,他为宝洁公司(Procter&Gamble)工作,为宝洁公司规划了全球在线分析战略并推介新产品。他生活在科罗拉多(Colorado)。
自学MBA网站:www.personalmba.com"
发表于2024-11-21
The Personal MBA 2024 pdf epub mobi 电子书
说简单就简单说复杂就复杂,怎么看这本书呢,我是带着思考去看的。每章节的标题很简短,讲述的也是一个原理,将MBA的教材知识,理论理念化,让非MBA人士可以看懂,想必是这本书传递的真谛,很好读,也很不错。
评分 评分 评分 评分说简单就简单说复杂就复杂,怎么看这本书呢,我是带着思考去看的。每章节的标题很简短,讲述的也是一个原理,将MBA的教材知识,理论理念化,让非MBA人士可以看懂,想必是这本书传递的真谛,很好读,也很不错。
图书标签: MBA 商业 管理 business 个人提升 创业 Business mba
A world-class business education in a single volume.
Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether.
Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
The Personal MBA explains concepts such as:
*The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.
*The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.
*The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability-if you know how to support the price you're asking.
*4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?
True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.
商业知识的科普,挺不错的,快速入门读物。前半部分侧重基本商业知识,后半部分夹杂心理学的研究,从人和系统的角度来剖析管理这件事情。
评分大概属于畅销书品类。可能更适合零基础创业的人阅读。后半部分对于人的思维模式的解析及应用建议比前边的商业术语介绍部分好玩。
评分没太多意思,都在罗列概念。。
评分逃过了无聊的案例研究课,结果拿到一本同样乏味的理论书。
评分我还是认真读完了的
The Personal MBA 2024 pdf epub mobi 电子书