The Cold Start Problem 2024 pdf epub mobi 电子书

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The Cold Start Problem 2024 pdf epub mobi 电子书著者简介

Andrew Chen is a General Partner at Andreessen Horowitz where he invests in consumer technology, including social, marketplace, entertainment, and gaming experiences. Today, Andrew serves on the boards of Envoy, Hipcamp, SandboxVR, Singularity6, Sleeper, Snackpass, Substack, and Virtual Kitchen Co.

Prior to joining a16z, Andrew led the Rider Growth teams at Uber. He has also served as an advisor/investor for tech startups including AngelList, Barkbox, Boba Guys, Dropbox, Front, Gusto, Kiva, Product Hunt, Tinder, Workato, and others.

Andrew holds a B.S. in Applied Mathematics from the University of Washington.

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发表于2024-11-21

The Cold Start Problem 2024 pdf epub mobi 电子书

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这本书的评价一般（Amazon + 豆瓣），但读下来还可以，主要是组织没什么条理。现有的内容可以砍半，或者换成一半研究更深入的内容但对于没有直接参与过的人（起步或scaling），读这本书是一个好的思考机会，可以由此理解、思考自己的业务怎么做会更好阅读建议 - 推荐读者：没...

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出版者:Harper Business

作者:Andrew Chen

出品人:

页数:304

译者:

出版时间:2021-10-26

价格:0

装帧:精装

isbn号码:9780062969743

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The Cold Start Problem 2024 pdf epub mobi 电子书图书描述

A venture capitalist draws on expertise developed at the premier venture capital firm, Andreessen Horowitz, and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging networks effects to launch and scale towards billions of users.

Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth.

Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, Pinterest — to provide unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries.

The Cold Start Problem reveals what makes winning networks successful, why some startups fail to successfully scale, and most crucially, why products that create and compete using the network effect are virally important today.

The Cold Start Problem 2024 pdf epub mobi 电子书

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