Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them â and consumers buy into them.
發表於2024-12-23
Wally Olins 2024 pdf epub mobi 電子書 下載
圖書標籤: 品牌 Branding 平麵設計 設計 品牌,平麵設計 design DM 2020
非常基礎的入門讀物,提供瞭很多例子來方便理解。Part 1提供瞭很多基礎理論,邏輯清晰,Part 2太General,並沒有太多有價值的信息,有趣的是Part 3裏,作者提供瞭一些經驗産物,包括research不是決定性的,Focus group是無效的,最有用的還是直覺,就很秀...
評分Clear and sharp
評分Clear and sharp
評分非常基礎的入門讀物,提供瞭很多例子來方便理解。Part 1提供瞭很多基礎理論,邏輯清晰,Part 2太General,並沒有太多有價值的信息,有趣的是Part 3裏,作者提供瞭一些經驗産物,包括research不是決定性的,Focus group是無效的,最有用的還是直覺,就很秀...
評分Clear and sharp
Wally Olins 2024 pdf epub mobi 電子書 下載