Marketing of High-Technology Products and Innovations (3rd Edition) 2024 pdf epub mobi 電子書 下載

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Marketing of High-Technology Products and Innovations (3rd Edition) pdf epub mobi 著者簡介

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Marketing of High-Technology Products and Innovations (3rd Edition) pdf epub mobi 圖書描述

The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications; Strategic Considerations for the Triple Bottom Line in High-Tech Companies MARKET : Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.

Marketing of High-Technology Products and Innovations (3rd Edition) 2024 pdf epub mobi 電子書 下載

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Marketing of High-Technology Products and Innovations (3rd Edition) pdf epub mobi 圖書目錄

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發表於2024-11-23

Marketing of High-Technology Products and Innovations (3rd Edition) 2024 pdf epub mobi 電子書 下載

Marketing of High-Technology Products and Innovations (3rd Edition) 2024 pdf epub mobi 電子書 下載

Marketing of High-Technology Products and Innovations (3rd Edition) 2024 pdf epub mobi 電子書 下載

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圖書標籤: marketing  technology  管理   

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Marketing of High-Technology Products and Innovations (3rd Edition) 2024 pdf epub mobi 電子書 下載

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