Data Mining Techniques in CRM 2024 pdf epub mobi 電子書下載

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Data Mining Techniques in CRM pdf epub mobi 著者簡介

Data Mining Techniques in CRM pdf epub mobi 圖書描述

A complete and comprehensive handbook for the application of data mining techniques in marketing and customer relationship management. It combines a technical and a business perspective, bridging the gap between data mining and its use in marketing.

It guides readers through all the phases of the data mining process, presenting a solid data mining methodology, data mining best practices and recommendations for the use of the data mining results for effective marketing. It answers the crucial question of 'what data to use' by proposing mining data marts and full lists of KPIs for all major industries.Data mining algorithms are presented in a simple and comprehensive way for the business users along with real-world application examples from all major industries.

The book is mainly addressed to marketers, business analysts and data mining practitioners who are looking for a how-to guide on data mining. It presents the authors' knowledge and experience from the "data mining trenches", revealing the secrets for data mining success.

Data Mining Techniques in CRM 2024 pdf epub mobi 電子書下載

Data Mining Techniques in CRM pdf epub mobi 圖書目錄

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發表於2024-12-26

Data Mining Techniques in CRM 2024 pdf epub mobi 電子書下載

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Data Mining Techniques in CRM pdf epub mobi 讀後感

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總的來說，這本書裏運用PCA + Clustering的Customer Segmentation的案例非常好，很實際，也很容易學。自己試著用瞭，也確實有效果（之後再用decision tree得到規則，用於新數據的分類）以下記一下書中的案例 1. 銀行信用卡用戶分群, 6.1節 (1) 目標把已有用戶分成不同的用戶...

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