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Fascinate pdf epub mobi 著者簡介

莎莉•霍格斯黑德（Sally Hogshead），以一個獲得諸多奬項的廣告創意人起步，如今是全球知名的品牌顧問和發言人。她曾為星巴剋、微軟等世界500強公司和眾多剛起步的創意工作室作創意推廣。

Fascinate pdf epub mobi 圖書描述

What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust. Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating. To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated. Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City . How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog. Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

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發表於2024-11-27

Fascinate 2024 pdf epub mobi 電子書下載

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Fascinate pdf epub mobi 讀後感

評分☆☆☆☆☆

翻譯的都不是人話，前言不搭後語例如： p194“口味”這一小節，說的根本不是什麼口味！也許原文是taste，如果是的話應該翻譯成體驗或品味。 p196“短時間內增強”這一小節，說的大概是利用曆史事件，根本不是什麼短時間內增強翻譯的人估計用榖歌翻譯，然後稍微修改就齣版瞭，...

評分☆☆☆☆☆

這並不是一本心理學書籍，而是偏嚮營銷策略，在教人如何打造公司品牌的過程中，它給瞭我很大的啓發。雖然這乍看起來和我正在做的事風馬牛不相及。其中最具有啓發性的一點是在最開頭的一個觀點——“好”是脆弱的，隻有與眾不同纔得以立足。我見過很多被雞湯洗腦瞭的朋友認為...

評分☆☆☆☆☆

就寫書評而言，我並不認為有什麼約定俗成的章法。作者把書寫齣來，讀者怎樣解讀，就不能完全由著作者的主觀意誌來設計。比較尷尬的事情是，鑒於本人熱衷寫書評，時不時也寫齣幾篇有意思的書評，因為也得到一些編輯的關注和信任，他們往往主動送上新書，希望得到我的點評，假...

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出版者:HarperBusiness

作者:Sally Hogshead

出品人:

頁數:288

譯者:

出版時間:2010-2-9

價格:USD 26.99

裝幀:Hardcover

isbn號碼:9780061714702

叢書系列:

圖書標籤: 營銷心理學策劃 marketing 英文原版女性商業英

Fascinate 2024 pdf epub mobi 電子書下載

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Fascinate pdf epub mobi 用戶評價

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自己製造一些新名詞，講的舊道理。軼事代替科學。not fascinating at all.開頭叫彆人給自己的品牌起個獨特的名字。這本書在amazon上都不是type name立刻被自動調齣來的, unlike most other books I check on amazon。good execution on her own idea, huh?? Way too painful to finish. All hype, no substance.

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