The 22 Immutable Laws of Marketing 2024 pdf epub mobi 电子书

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The 22 Immutable Laws of Marketing 2024 pdf epub mobi 电子书著者简介

Al Ries is a legendary branding strategist, bestselling author and originator of the concept of Positioning.

In 1972, Al co-authored the now infamous three-part series of articles declaring the arrival of the Positioning Era in Advertising Age magazine. The concept of positioning revolutionized how people viewed advertising and marketing. Marketing was traditionally thought of as communications, but successful brands are those that find an open hole in the mind and then become the first to fill the hole with their brand name.

Since 1994, Al has run Ries & Ries, a consulting firm with his partner and media darling daughter Laura Ries. Together they consult with Fortune 500 companies on brand strategy and are the authors of five books which have been bestsellers around the world. They have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of marketing.

When Advertising Age magazine choose the 75 most important ad moments of the last 75 years celebrating the publication's 75th anniversary. The emergence of positioning came in at number #56. Ad Age commented on how the concept remains just as relevant in today's environment, "The positioning era doesn't end. What became a part of the marketing lexicon in the early '70's holds its own in the textbooks of today."

Al currently writes a monthly marketing column for AdAge.com and appears on the RiesReport.com. Al's favorite activities include snorkeling, horseback riding and driving with the top down. He resides in Atlanta, Georgia, with his wife, Mary Lou.

Jack Trout is the president of Trout & Partners, a marketing firm with offices in 14 countries. The author or coauthor of numerous bestselling books, Jack Trout is responsible for the freshest ideas in marketing in the last 20 years. His concept of "positioning" has become the world's number-one business strategy.

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发表于2024-05-17

The 22 Immutable Laws of Marketing 2024 pdf epub mobi 电子书

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01 领先定律：市场营销的关键点，创造一个你能成为“第一”的新领域。成为第一胜过做得更好，在潜在客户心智中先入为主。 02 品类定律：如果你不能第一个进入某个品类，那么就创造一个品类使自己成为第一。 03心智定律：抢先进入顾客心智，要胜于抢先进入市场。 04 认知...

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The 22 Immutable Laws of Marketing，中文译名是《22条商规》，属于营销类经典丛书。里面提到的22条基本定律，每一条都隐含着声名显赫的企业，诸如GE，通用，IMB，丰田，成败兴衰的经验和教训，每一条都价值千金。此书也被誉为企业CEO“最怕竞争对手读到的奇书” 说实话，...

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书中的商规简明扼要、透彻，可以帮助我们做领导的人反思自己的行为和改变自己的思维，真的很经典，不管你是什么企业的领导，强烈建议细品这本书，想创业的也要看看。

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出版者:HarperBusiness

作者:Al Ries

出品人:

页数:143

译者:

出版时间:1994-4

价格:128.00元

装帧:Paperback

isbn号码:9780887306662

丛书系列:

图书标签: 营销市场营销商业 market 经典 Marketing 市场经济

The 22 Immutable Laws of Marketing 2024 pdf epub mobi 电子书图书描述

Book Description

The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.

From Library Journal

Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the "22 Laws." Each law is presented with illustrations of how it works based on actual companies and their marketing strategies. For example, the "Law of Focus" states that the most powerful concept in marketing is "owning" a word in the prospect's mind, such as Crest's owning cavities and Nordstrom's owning service. The book is fun to read, contains solid information, and should be acquired by all public and business school libraries. It will be requested by readers of the authors' earlier titles.

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　- William W. Sannwald, San Diego P.L.

Book Dimension

length: (cm)20.6 　　　　　　　　　　　　　 width:(cm)13.5

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22条商规:美国CEO最怕被竞争对手读到的商界奇书

The 22 Immutable Laws of Marketing 2024 pdf epub mobi 电子书

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So goooooooood!

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花了10多个小时，终于速读完这本《The 22 Immutable Laws of Marketing》（22条商规）。这是这辈子读完的第一本英文原著，大意上能理解，查了30多个单词，记了十多条笔记，很有成就感！那些无法析出的部分，相信在看完10本、20本、50本英文书后，会渐渐产生效果。总要记得：每次努力都不会白费！更关键的是：突破自己，进入新世界，这种感觉很棒！

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BU老大推荐的简单实用的marketing经验定律，与结构化的Value Prop相得益彰。

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大概3.5星，主要这本书写于13年前，当时的市场格局和现在差异很大。而且此书所描述的大多数法则其实是在竞争者实力伯仲之间的情况，产品都没有太大的问题，而且也不犯错误。简而言之，该书描述的是一个成熟市场的市场运作法则，有很多基于推测因此偏理论化，实践之前应该仔细想过哪些是可以应用到，哪些不是？

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The 22 Immutable Laws of Marketing 2024 pdf epub mobi 电子书