[美]马克·彭德格拉斯特
美国新闻记者、独立学者,毕业于哈佛大学。
美国科学作家协会、环境记者协会和佛蒙特州作家协会的成员。
非营利性组织“国家理性与正义中心”管理委员会的成员。
代表作有《不寻常的战场》和《记忆的牺牲品》。
发表于2024-12-23
For God, Country, and Coca-Cola 2024 pdf epub mobi 电子书
Coca-Cola Magic: Thirty Business Lessons 1) Sell a good product. And if it contains a small dose of an addictive drug or two, all the better. 2) Believe in your product. Make your product an icon and your job a religious vocation. 3) Develop a mystique...
评分一个伟大品牌的诞生和成长历经坎坷… 显然在1901年年初的时候,可口可乐中仍然含有可卡因,但在第二年可卡因的含量就很少了。1903年之后,可口可乐中就不含可卡因了,但直到今天,可口可乐公司都认为有必要坚持否认这一点。1900年以后,公司不再强调可口可乐中已经去除了可卡因...
评分Coca-Cola Magic: Thirty Business Lessons 1) Sell a good product. And if it contains a small dose of an addictive drug or two, all the better. 2) Believe in your product. Make your product an icon and your job a religious vocation. 3) Develop a mystique...
评分You'll know: 1. How it becomes a great brand 2. How the leaders made the great decision 3. How the business works 4. How to build up a great brand 5. How to make the marketing campaign This is a book about your belief, your dream. Come on!
评分一个伟大品牌的诞生和成长历经坎坷… 显然在1901年年初的时候,可口可乐中仍然含有可卡因,但在第二年可卡因的含量就很少了。1903年之后,可口可乐中就不含可卡因了,但直到今天,可口可乐公司都认为有必要坚持否认这一点。1900年以后,公司不再强调可口可乐中已经去除了可卡因...
图书标签: 美国 商业 食品 可口可乐 历史 经济 文化 财经
Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism
For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company-and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-this is business history at its best: in fact, "The Real Thing."
For God, Country, and Coca-Cola 2024 pdf epub mobi 电子书