The Why Axis

出版者:PublicAffairs

作者:Uri Gneezy

页数:288

出版时间:2013-10-8

价格:USD 26.99

装帧:Hardcover

isbn号码:9781610393119

具体描述

Based on groundbreaking original research, The Why Axis is a colorful examination of why people do what they do—observed through the lens of incentives that can spur people to achieve.

Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services.

Their field experiments in the factories, communities, and shops where real people live, work, and play show how economic incentives can change outcomes. Their results will change the way we both think about and take action on big and little problems, and force us to rely no longer on assumptions, but upon the evidence of what really works.

作者简介

Uri Gneezy is the Arthur Brody Endowed Chair in Behavioral Economics and professor of economics and strategy at the Rady School of Management at UC San Diego. He has also been on the faculties of the University of Chicago, Israel's Technion, and the University of Haifa.

John List is the Homer J. Livingston Professor of Economics at the University of Chicago. He has been a research associate at the National Bureau of Economics (NBER) for more than decade and served as senior economist on the President's Council of Economic Advisors for environmental and resource economics.

读后感

通过观察人们在市场上的日常行为和活动,我们能够更好地理解他们的动机。我们的最重要的发现之一是:自我利益是人类行为的最根本动机之一—我们认为很多时候没有必要上升到“自私”的程度,称为“自我利益”也许更合适和准确一些。自私和自我利益表面上看来似乎是同义词,但事实上,...  

通过观察人们在市场上的日常行为和活动,我们能够更好地理解他们的动机。我们的最重要的发现之一是:自我利益是人类行为的最根本动机之一—我们认为很多时候没有必要上升到“自私”的程度,称为“自我利益”也许更合适和准确一些。自私和自我利益表面上看来似乎是同义词,但事实上,...  

“这钱也给了，为啥鬼就是不推磨？” 说完这句，老王郁闷地闷了一口酒。老王是个三十出头、四十不到的准中年大叔。自己开了一家公司，老婆是一所私立学校的教师，有个八岁的女儿，在老婆就职的学校读书。人人都觉得老王事业成功，家庭幸福，堪称人生赢家。 哪知今天这位人生赢...  

作者将例子及道理阐述地通俗易懂，让读者很轻松地就能读完。 如同封面的介绍：“日常生活中的经济学和人类行为背后的动机”。 激励机制：幼儿园对家长进行罚款和家长要求孩子进行药检——这是负面的激励机制。 此外，本书还向我们揭开另一个真相，歧视与慈善，背后其实也是牵扯...  

近期大家一定听闻了冥王星的浪漫故事，“9年，48亿公里，只为看你一眼”，科研人士的情怀真是不可估量。有此般毅力的研究者不只存在于科学界，美国的行为经济学家尤里•格尼茨和约翰•李斯特为了调查金钱是否能激励孩子好好学习，将实验室搬到了现实生活。他们研究的...  

用户评价

John List可算是励志典型了，他这些年做了不少有意思的田野实验。

filed experiment的重要性，和人在经济利益中的选择。通俗易懂，雅俗共赏。

filed experiment的重要性，和人在经济利益中的选择。通俗易懂，雅俗共赏。

定位科普 一些观点很有趣 深度略欠缺

非常普及易懂，讲了几个他们做经济学实验在犯罪，教育，商业和慈善领域的应用。不少故事其实都有听过。话说光看书感觉经济学不多啊，更像是心理学，虽然确实有经济理论依据。话说他们真有钱，拿二手车dealer做实验，据说为了不掉人品，还真安排把车买下来了。John List在Reddit开帖了呢，大家可以围观