Uri Gneezy is the Arthur Brody Endowed Chair in Behavioral Economics and professor of economics and strategy at the Rady School of Management at UC San Diego. He has also been on the faculties of the University of Chicago, Israel's Technion, and the University of Haifa.
John List is the Homer J. Livingston Professor of Economics at the University of Chicago. He has been a research associate at the National Bureau of Economics (NBER) for more than decade and served as senior economist on the President's Council of Economic Advisors for environmental and resource economics.
发表于2024-12-22
The Why Axis 2024 pdf epub mobi 电子书
通过观察人们在市场上的日常行为和活动,我们能够更好地理解他们的动机。我们的最重要的发现之一是:自我利益是人类行为的最根本动机之一—我们认为很多时候没有必要上升到“自私”的程度,称为“自我利益”也许更合适和准确一些。自私和自我利益表面上看来似乎是同义词,但事实上,...
评分作者将例子及道理阐述地通俗易懂,让读者很轻松地就能读完。 如同封面的介绍:“日常生活中的经济学和人类行为背后的动机”。 激励机制:幼儿园对家长进行罚款和家长要求孩子进行药检——这是负面的激励机制。 此外,本书还向我们揭开另一个真相,歧视与慈善,背后其实也是牵扯...
评分 评分文 | 秋风江上 男性与女性是否有先天的差异?做同样地工作,为什么女性不如男性?几千年来,人们试图从科学、文化等各种角度解释为是什么女性的野心和竞争力都不及男性。在《圣经》中,亚当就是夏娃的主人。在古罗马时期,女性虽然也是公民,但是没有投票权,也不能担任公职...
图书标签: 经济学 心理学 Economics 行为经济学 社会学 Methodology economics 英文原版
Based on groundbreaking original research, The Why Axis is a colorful examination of why people do what they do—observed through the lens of incentives that can spur people to achieve.
Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services.
Their field experiments in the factories, communities, and shops where real people live, work, and play show how economic incentives can change outcomes. Their results will change the way we both think about and take action on big and little problems, and force us to rely no longer on assumptions, but upon the evidence of what really works.
在听有声书
评分在听有声书
评分中文版 隐性动机 已经出版了,中信出版社,我喜欢的经济学出版机构
评分日课038 | 花小钱的学问
评分John List原来已经做了这么多实地试验,佩服
The Why Axis 2024 pdf epub mobi 电子书