The Why Axis 2024 pdf epub mobi 电子书

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The Why Axis 2024 pdf epub mobi 电子书著者简介

Uri Gneezy is the Arthur Brody Endowed Chair in Behavioral Economics and professor of economics and strategy at the Rady School of Management at UC San Diego. He has also been on the faculties of the University of Chicago, Israel's Technion, and the University of Haifa.

John List is the Homer J. Livingston Professor of Economics at the University of Chicago. He has been a research associate at the National Bureau of Economics (NBER) for more than decade and served as senior economist on the President's Council of Economic Advisors for environmental and resource economics.

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发表于2024-05-14

The Why Axis 2024 pdf epub mobi 电子书

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我们之所以在和很多很重要而顽固的社会问题（如教育，歧视，贫困，健康，两性平等，环境保护等）作斗争，却没有取得令人满意的进展，是因为我们未能齐心协力抛弃一些【想当然】的假设。这些假设如同偏见，束缚了我们冷静实证地去思考和发现—— 哪些措施是起作用的，以及为什...

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作者：任凌云共赢经济学创立者【[美] 尤里•格尼茨（Uri Gneezy）约翰•李斯特（John List）著，鲁冬旭译；中信出版社5月出版；定价：49元】我扎扎实实用了两天时间看完了《隐性动机》这本书，发现这本书不但可以让我们变得理性客观，思考问题更加深刻，还可以...

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通过观察人们在市场上的日常行为和活动,我们能够更好地理解他们的动机。我们的最重要的发现之一是:自我利益是人类行为的最根本动机之一—我们认为很多时候没有必要上升到“自私”的程度,称为“自我利益”也许更合适和准确一些。自私和自我利益表面上看来似乎是同义词,但事实上,...

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全书是作者花费大量的时间、精力与金钱，用大量的实验对比得出的观点。很好的诠释了书名，行为背后的隐性的动机是什么？本书用各类的激励手段和实地实验来验证我们习以为常的行为背后的东西。让我印象深刻的是“激励”这一个点。当你想去影响他人来达到自己的动机时，你需要好...

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出版者:PublicAffairs

作者:Uri Gneezy

出品人:

页数:288

译者:

出版时间:2013-10-8

价格:USD 26.99

装帧:Hardcover

isbn号码:9781610393119

丛书系列:

图书标签: 经济学心理学 Economics 行为经济学社会学 Methodology economics 英文原版

The Why Axis 2024 pdf epub mobi 电子书图书描述

Based on groundbreaking original research, The Why Axis is a colorful examination of why people do what they do—observed through the lens of incentives that can spur people to achieve.

Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services.

Their field experiments in the factories, communities, and shops where real people live, work, and play show how economic incentives can change outcomes. Their results will change the way we both think about and take action on big and little problems, and force us to rely no longer on assumptions, but upon the evidence of what really works.

The Why Axis 2024 pdf epub mobi 电子书

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