Scarcity

Sendhil Mullainathan is Professor of Economics at Harvard University. His real passion is behavioral economics, understanding what makes people tick - whether a senior executive in New York or a farmer in rural Tamil Nadu.He enjoys having written but is of a mixed mind about writing.He also occasionally enjoys doing: he helped co-found a non-profit to apply behavioral science (ideas42); and has worked in government.Much to the surprise of who know him well, he is a recipient of the MacArthur "genius" award.His hobbies include basketball, googling and fixing-up classic espresso machines. He also enjoys speaking about himself in the third person, which works well for bios but less well in daily life.Eldar Shafir is an American psychologist, and the author of Scarcity: Why Having Too Little Means So Much[1] (with Sendhil Mullainathan). He is the William Stewart Tod Professor of Psychology and Public Affairs at Princeton University Department of Psychology and the Woodrow Wilson School of Public and International Affairs. He is a Faculty Associate at the Institute for Quantitative Social Science at Harvard University. He is co-founder and Scientific Director at ideas42, a social-science R&D lab. His area of study is behavioral economics, that is, how the decisions people make affect their financial outcomes. His research has led him to the general conclusion that people often make inadvisable decisions on financial matters when they think they are being rational.

出版者:Allen Lane

作者:Sendhil Mullainathan

页数:304

出版时间:2013-9-5

价格:GBP 20.00

装帧:Hardcover

isbn号码:9781846143458

图书标签:心理学思维经济学社会学时间管理自我完善行为经济学英文原版

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A surprising and intriguing examination of how scarcity—and our flawed responses to it—shapes our lives, our society, and our culture

Why do successful people get things done at the last minute? Why does poverty persist? Why do organizations get stuck firefighting? Why do the lonely find it hard to make friends? These questions seem unconnected, yet Sendhil Mullainathan and Eldar Shafir show that they are all are examples of a mind-set produced by scarcity.

Drawing on cutting-edge research from behavioral science and economics, Mullainathan and Shafir show that scarcity creates a similar psychology for everyone struggling to manage with less than they need. Busy people fail to manage their time efficiently for the same reasons the poor and those maxed out on credit cards fail to manage their money. The dynamics of scarcity reveal why dieters find it hard to resist temptation, why students and busy executives mismanage their time, and why sugarcane farmers are smarter after harvest than before. Once we start thinking in terms of scarcity and the strategies it imposes, the problems of modern life come into sharper focus.

Mullainathan and Shafir discuss how scarcity affects our daily lives, recounting anecdotes of their own foibles and making surprising connections that bring this research alive. Their book provides a new way of understanding why the poor stay poor and the busy stay busy, and it reveals not only how scarcity leads us astray but also how individuals and organizations can better manage scarcity for greater satisfaction and success.

读后感

作者：安替 【导读】人们总是说，只有对钱抱有百分的渴望，才能够拥有钱。穷人是因为渴望不够吗？ 穷人只所以贫穷是因为他们不努力吗，拖延症患者之所以拖拉是因为不知道时间宝贵吗，本文从心理学、行为经济学和政策研究揭示了一个天才发现。美国一个跨学科团队今年完成了一...  

对于经历过高考的人，想必也知道我们的老师常常强调时间的重要性，因此在高中，路上背单词，排队打饭背古文的人不在少数。然而一旦走出高中，你很快就会发现你再也没有这种如此完美的情况了。 我遇见挺多考不过4、6级的大学生总是抱怨自己没有很多时间准备考试，他...  

小的时候没有觉得，长大后，越来越发现一个绝望的现实，那就是穷人更穷，富人更富，贫富差距是在逐渐拉大的。一直以为这种差距是因为富人有能力给孩子提供更多的社会资源，所处的平台不一样，视野也不一样，可以利用的人力物力资本不一样，但是还有一个很大的差距，就在于心...  

作者对稀缺这一核心概念做了大量严谨而又合乎逻辑的说理，也用了大量的实例来解释稀缺这一核心概念，甚至不厌其烦的反反复复为我们解释带宽、余闲、管窥等几个子概念，好像生怕我们不理解、不相信似的。 耐着性子看到最后三章才发现，作者其实就想告诉我们要未雨绸缪、要储蓄...  

核心概念： 1、稀缺：拥有少于需要的感觉。 2、带宽：包括两种能力，分别是认知能力（分析、判断、逻辑推理...）和执行控制力（控制行为、控制情绪）。我的理解，就是精力。 3、专注红利：由于稀缺心态，我们会尽力完成事件而带来的积极成果。 4、管窥：专注于某一事物就意味着...  

用户评价

前期滥用资源→_→稀缺性→_→过于注意→_→带宽限制→_→进一步的循环

It through new light upon contemporary things.

关于行为心理学。我们的问题是由于bandwidth是limited的，所以通常 focus on urgent at the expense of important。很简单的道理，改正却不容易。

很有启发。四星+，如果再简洁一点就是五星了。这里的scarcity，和微观经济学中的同一个词并非一个意思，后者是抽象的“稀缺”（即"constraint binds"），而前者译为“匮乏”更合适——它指的是对资源的高度缺乏和与之相伴的“mindset"。

方法和结论都值得怀疑。