A Handbook of Corporate Communication and Public Relations

A Handbook of Corporate Communication and Public Relations pdf epub mobi txt 電子書 下載2025

出版者:Routledge
作者:Sandra Oliver
出品人:
頁數:456
译者:
出版時間:2004-06-17
價格:USD 200.00
裝幀:Hardcover
isbn號碼:9780415334198
叢書系列:
圖書標籤:
  • 公共關係 
  • 企業傳播 
  • 我的大學 
  • 傳播學 
  •  
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This text provides an excellent overview of corporate communication, which comprehensively positions current debates. It gives the reader an in-depth analysis and synthesis of multidisciplinary and interdisciplinary approaches to corporate communication. Clear indications are given of the pertinent best practice outcomes of theoretically based applications. Academics, practitioners and students alike will gain a comprehensive coverage of corporate communication involvement in the key area of corporate strategy and business and corporate affairs. Illustrated throughout with contemporary case-studies this text highlights the importance and significance of understanding corporate communication in content and context. Past and present theories are illuminated and areas of debate are discussed and future directions are explored. It is an essential one-stop reference resource for all those studying or interested in corporate communication.</P>

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但是不完整,我感興趣的是Communication for creative thinking in a corporate context,可網頁上竟然不再顯示。

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但是不完整,我感興趣的是Communication for creative thinking in a corporate context,可網頁上竟然不再顯示。

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但是不完整,我感興趣的是Communication for creative thinking in a corporate context,可網頁上竟然不再顯示。

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但是不完整,我感興趣的是Communication for creative thinking in a corporate context,可網頁上竟然不再顯示。

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