Jake Knapp created the Google Ventures sprint process and has run more than a hundred sprints with startups such as 23andme, Slack, Nest, and Foundation Medicine. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. He is currently among the world’s tallest designers.
John Zeratsky has designed mobile apps, medical reports, and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at YouTube and an early employee of FeedBurner, which Google acquired in 2007. John writes about design and productivity for Wall Street Journal, Fast Company, and Wired. He studied journalism at the University of Wisconsin.
Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of “design partner” at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.
发表于2024-05-17
Sprint 2024 pdf epub mobi 电子书
从团队实践和作业角度,利用案例梳理5天设计冲刺的流程,实操性强。不过在国内有一些现实问题,毕竟区域商业环境和模型建立(尤其是产品)效率有差异,另外,大部分公司决策者比较难在此类流程中做全身心投入。 作为广告营销从业者,也希望更多跳脱出甲乙方关系链,真正以帮助...
评分最近这几个月正好在做一个research,做了一段时间之后推进不下去,意识到自己遇到了瓶颈:发现了一个问题或者需求点,可如何将它转化成一个产品或者服务,进而能产生收益创造价值,却成了新的难题。 所以我决定暂且放下手中的事情,反思了一下:对问题的深入思考是不是足够,是...
评分这真是神奇的5天,作者用一本书的篇幅告诉我如何五天完成一个项目迭代,而我用了五天的时间把这本书读完。 迭代一词在互联网行业不算新鲜,对很多工程师而言就是噩梦的开始,而对于另外一些掌握方法的人而言却是快乐的源泉。最能体现这个词的当然是小米的九九六以及因此而形成...
评分 评分Sprint在英文中中是那种竭尽全力的冲刺短跑,在谷歌它是一个一周解决难题,测试新想法的路线图和解决方案。 最早接触Sprint的思路是源于我是Google Venture的忠实读者(它们是这个gv.com域名的所有者),Google Venture是谷歌自己的风险投资基金,投资初创公司,他们也有一个...
图书标签: 设计 商业 思维 设计理论 谷歌 prototype 互联网 英文原版
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“Every business leader I know worries about the same thing: Are we moving fast enough? The genius of Jake Knapp’s Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A sprint is a cure for what ails companies in an ever faster world.”—Beth Comstock, vice chair of GE
"The key to success, often, is building the right habits. But which habits work best? Sprint offers powerful methods for hatching ideas, solving problems, testing solutions—and finding those small, correct habits that make all the right behaviors fall in place." – Charles Duhigg, author of The Power of Habit
"To quote one of my colleagues, “don’t get ready, get started”. Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint." – Tim Brown, CEO of IDEO and author of Change By Design
"Read this book and do what it says if you want to build better products faster." – Ev Williams, founder of Medium, Blogger, and Twitter
作为一种工具的方法还是有不少启发的,但最大的感受是对sprint team成员的要求很高,里面有一些讨论不多的环节,往往是最难处理的。因为难以解释,所以也就“不说了”
评分读书应该读契合自己状态的, 这本书有点面向创业者的,感觉其中内容离自己有点远,无法感同身受。
评分这本书从将近十年里遇到的问题和解决方案提炼出一种方法。读这本书也是一次愉悦的体验,像…看学霸解题思路,逻辑紧密,思路清晰,论点明确,论据有力。
评分so far so good 非常实用,并且google内部也在用的书
评分读书应该读契合自己状态的, 这本书有点面向创业者的,感觉其中内容离自己有点远,无法感同身受。
Sprint 2024 pdf epub mobi 电子书