Jake Knapp created the Google Ventures sprint process and has run more than a hundred sprints with startups such as 23andme, Slack, Nest, and Foundation Medicine. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. He is currently among the world’s tallest designers.
John Zeratsky has designed mobile apps, medical reports, and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at YouTube and an early employee of FeedBurner, which Google acquired in 2007. John writes about design and productivity for Wall Street Journal, Fast Company, and Wired. He studied journalism at the University of Wisconsin.
Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of “design partner” at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.
发表于2025-03-17
Sprint 2025 pdf epub mobi 电子书
最近这几个月正好在做一个research,做了一段时间之后推进不下去,意识到自己遇到了瓶颈:发现了一个问题或者需求点,可如何将它转化成一个产品或者服务,进而能产生收益创造价值,却成了新的难题。 所以我决定暂且放下手中的事情,反思了一下:对问题的深入思考是不是足够,是...
评分 评分从团队实践和作业角度,利用案例梳理5天设计冲刺的流程,实操性强。不过在国内有一些现实问题,毕竟区域商业环境和模型建立(尤其是产品)效率有差异,另外,大部分公司决策者比较难在此类流程中做全身心投入。 作为广告营销从业者,也希望更多跳脱出甲乙方关系链,真正以帮助...
评分一 去好友家做客,发现她的床头柜上放了一本书,就是这本《设计冲刺》。我还以为是讲设计、排版、创意的书籍,便打算翻翻看看。但是好友说这本书讲得并不是艺术设计,而是产品设计,估计我这个文艺女青年,不会喜欢。 老喜欢钻尖的我,便说,“鲁迅说,先前的文学青年,往往厌...
评分这本书中的冲刺计划和我们建筑行业的项目投标有着异曲同工之处。在投标阶段,一般也就是20个工作日(即一个月时间),最重要的阶段为第一周:发散思维,出想法,定大方向阶段(和书中的5天5步骤很类似)。后几周其实主要是深化想法,同时反向优化最开始的方案。从书中可以学到...
图书标签: 设计 商业 思维 设计理论 谷歌 prototype 互联网 英文原版
媒体推荐
“Every business leader I know worries about the same thing: Are we moving fast enough? The genius of Jake Knapp’s Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A sprint is a cure for what ails companies in an ever faster world.”—Beth Comstock, vice chair of GE
"The key to success, often, is building the right habits. But which habits work best? Sprint offers powerful methods for hatching ideas, solving problems, testing solutions—and finding those small, correct habits that make all the right behaviors fall in place." – Charles Duhigg, author of The Power of Habit
"To quote one of my colleagues, “don’t get ready, get started”. Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint." – Tim Brown, CEO of IDEO and author of Change By Design
"Read this book and do what it says if you want to build better products faster." – Ev Williams, founder of Medium, Blogger, and Twitter
读起来挺舒服的,容易理解。
评分super practical
评分A great reference, however, your team won't be convinced just because you throw this book on their table. Let's be honest, 5 whole days is a long time in the production cycle. Top-down support, sufficient reasoning, and the right people/resource are required to make it work.
评分读书应该读契合自己状态的, 这本书有点面向创业者的,感觉其中内容离自己有点远,无法感同身受。
评分A great reference, however, your team won't be convinced just because you throw this book on their table. Let's be honest, 5 whole days is a long time in the production cycle. Top-down support, sufficient reasoning, and the right people/resource are required to make it work.
Sprint 2025 pdf epub mobi 电子书