A Reader In Marketing Communications 2024 pdf epub mobi 电子书

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发表于2024-06-18

A Reader In Marketing Communications 2024 pdf epub mobi 电子书

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出版者:Routledge

作者:Kitchen, Philip J. (EDT)/ De Pelsmacker, Patrick (EDT)/ Eagle, Lynne (EDT)/ Schultz, Don E. (EDT)

出品人:

页数:292

译者:

出版时间:2005-12

价格:$ 231.65

装帧:HRD

isbn号码:9780415356480

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图书标签: marketing communication

A Reader In Marketing Communications 2024 pdf epub mobi 电子书图书描述

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area - the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.

A Reader In Marketing Communications 2024 pdf epub mobi 电子书

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