The New Rules of Marketing and PR 2024 pdf epub mobi 電子書 下載


The New Rules of Marketing and PR

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The New Rules of Marketing and PR pdf epub mobi 圖書描述

Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing's "old rules" is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditional mass media marketing means new opportunities for legions of smaller companies and independent professionals who need to reach niche markets cheaply and effectively. The way Scott sees it, this is also good news for consumers: the online culture of integrity and information tends to produce quality content for less, as opposed to the vapid, one-sided and pricey advertising of print media and television. Scott provides the technical novice a thoughtful and accessible guide to cutting-edge media arenas and formats such as RSS, vodcasts and viral marketing, without neglecting the fact that technological wizardry can't substitute for a well-thought out marketing program. Besides emphasizing fundamentals like defining one's audience, Scott also drills home the ethos and etiquette of the web, encouraging content that's both useful and unobtrusive. This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

"This excellent look at the basics of new millennial marketing should find use in the hands of any serious PR professional making the transition." (Publishers Weekly, December 31, 2007) "a valuable source of inspiration" (Brand Strategy, November 2007) "...is useful if you would like to learn more about new formats such as RSS, vodcasts and viral marketing." (Gulf Business, Vol. 12/ Issue 7)

Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing's "old rules" is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditional mass media marketing means new opportunities for legions of smaller companies and independent professionals who need to reach niche markets cheaply and effectively. The way Scott sees it, this is also good news for consumers: the online culture of integrity and information tends to produce quality content for less, as opposed to the vapid, one-sided and pricey advertising of print media and television. Scott provides the technical novice a thoughtful and accessible guide to cutting-edge media arenas and formats such as RSS, vodcasts and viral marketing, without neglecting the fact that technological wizardry can't substitute for a well-thought out marketing program. Besides emphasizing fundamentals like defining one's audience, Scott also drills home the ethos and etiquette of the web, encouraging content that's both useful and unobtrusive. This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition. (July) (Publishers Weekly, August 6, 2007)

"a valuable source of inspiration" (Brand Strategy, November 2007)

"This book is useful if you would like to learn more about new formats such as RSS, vodcasts and viral marketing."  (Gulf Business, Vol. 12/ Issue 7)

"The Internet is not so much about technology as it is about people. David Meerman Scott, in his remarkable The New Rules of Marketing and PR, goes far beyond technology and explores the ramifications of the Web as it pertains to people. He sets down a body of rules which show you how to negotiate those ramifications with maximum effectiveness. And he does it with real-life case histories and an engaging style."

The Father of Guerrilla Marketing and Author, Guerrilla Marketingseries of books

"The New Rules of Marketing & PR teaches readers how to launch a thought leadership campaign by using the far-reaching, long-lasting tools of social media. It is an invaluable guide for anyone who wants to make a name for themselves, their ideas, and their organization."

— Co-author of How to Persuade People Who Don’t Want to be Persuaded and founder of Levy Innovation: A Marketing Strategy Firm

"The history of marketing communications - about 60 years or so - has been about pushing messages to convince prospects to take some action we need. Now marketing communications, largely because the overwhelming power and influence of the web and other electronic communications, is about engaging in conversation with prospects and leading / persuading them to take action. David Meerman Scott shows how marketing is now about participation and connection, and no longer about strong arm force."

— Chief Revenue Officer, MarketingProfs.com and co-author Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence and Business Impact

The New Rules of Marketing and PR 2024 pdf epub mobi 電子書 下載

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發表於2024-12-25

The New Rules of Marketing and PR 2024 pdf epub mobi 電子書 下載

The New Rules of Marketing and PR 2024 pdf epub mobi 電子書 下載

The New Rules of Marketing and PR 2024 pdf epub mobi 電子書 下載



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The New Rules of Marketing and PR pdf epub mobi 讀後感

評分

整本書有1/3的內容很精彩,其他部分,如果是IT界的Marketing人士的話,基本可以一目十行地看完。 作者本人的經驗還是有,不過可能因為在那個level就比較少做具體的執行工作,所以最後一章 Make It Happen 寫得很水。書中有很多篇幅具體地講 Blog,Podcast 和 Social Network S...

評分

整本書有1/3的內容很精彩,其他部分,如果是IT界的Marketing人士的話,基本可以一目十行地看完。 作者本人的經驗還是有,不過可能因為在那個level就比較少做具體的執行工作,所以最後一章 Make It Happen 寫得很水。書中有很多篇幅具體地講 Blog,Podcast 和 Social Network S...

評分

整本書有1/3的內容很精彩,其他部分,如果是IT界的Marketing人士的話,基本可以一目十行地看完。 作者本人的經驗還是有,不過可能因為在那個level就比較少做具體的執行工作,所以最後一章 Make It Happen 寫得很水。書中有很多篇幅具體地講 Blog,Podcast 和 Social Network S...

評分

整本書有1/3的內容很精彩,其他部分,如果是IT界的Marketing人士的話,基本可以一目十行地看完。 作者本人的經驗還是有,不過可能因為在那個level就比較少做具體的執行工作,所以最後一章 Make It Happen 寫得很水。書中有很多篇幅具體地講 Blog,Podcast 和 Social Network S...

評分

整本書有1/3的內容很精彩,其他部分,如果是IT界的Marketing人士的話,基本可以一目十行地看完。 作者本人的經驗還是有,不過可能因為在那個level就比較少做具體的執行工作,所以最後一章 Make It Happen 寫得很水。書中有很多篇幅具體地講 Blog,Podcast 和 Social Network S...

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出版者:John Wiley & Sons
作者:David Meerman Scott
出品人:
頁數:304
譯者:
出版時間:2007-6-12
價格:GBP 15.99
裝幀:Hardcover
isbn號碼:9780470113455
叢書系列:

圖書標籤: marketing  營銷  市場營銷  公關  Internet  social_media  pr  Rules   


The New Rules of Marketing and PR 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

The New Rules of Marketing and PR pdf epub mobi 用戶評價

評分

the book can be simplyr summarized as: use social media for your PR.

評分

the book can be simplyr summarized as: use social media for your PR.

評分

嗬嗬。

評分

因為上課的原因讀瞭兩遍,因為書好的原因讀瞭三遍。

評分

很好。具有可參考實際執行的價值。提供瞭一些如何做的方法。

The New Rules of Marketing and PR 2024 pdf epub mobi 電子書 下載


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