SVEN SMIT is a Senior Partner in Amsterdam. He leads McKinsey Western Europe and, before that, led McKinsey's Strategy Practice. He is the co-author of the bestselling book Granularity of Growth.
MARTIN HIRT is a Senior Partner in Greater China. He leads McKinsey's Global Strategy & Corporate Finance Practice.
CHRIS BRADLEY is a Partner in Sydney. He leads McKinsey's Business Strategy service line.
发表于2024-11-22
Strategy Beyond the Hockey Stick 2024 pdf epub mobi 电子书
1.每个行业的人都顶着压力每天奔波。但是行业和行业的差距大到不敢想象。同样是挥拍类的运动,羽毛球排名第一的林丹,收入可能只是网球第一的费德勒的十分之一。难道林丹不够努力吗? 2.利润的分布符合幂次定律,行业顶尖真的比行业中流要强很多倍。 3.可以用书中的十个指标来...
评分 评分1.每个行业的人都顶着压力每天奔波。但是行业和行业的差距大到不敢想象。同样是挥拍类的运动,羽毛球排名第一的林丹,收入可能只是网球第一的费德勒的十分之一。难道林丹不够努力吗? 2.利润的分布符合幂次定律,行业顶尖真的比行业中流要强很多倍。 3.可以用书中的十个指标来...
评分 评分图书标签: 战略 strategy 商业 万维钢推荐 精英日课第二季 工业设计 成功科学 思维
Beat the odds with a bold strategy
We’ve all seen hockey stick business plans before. A future where results sail confidently upward, but with a dip coinciding with next year’s budget.
CEOs usually rely on their experience and business smarts to figure out which of those hockey sticks are real, and which are fake. But all too often getting to a “yes,” competing for resources, and striving to claim credit, cloud the hard decisions. Another strategy framework? No thanks, we already have plenty of those, and they don’t fix the real problem: the social dynamics in your strategy room.
Mining the data from thousands of large companies, McKinsey Partners Chris Bradley, Martin Hirt and Sven Smit open the windows of that room, and bring an “outside view.” They found three discrete groups of companies: the bottom quintile with massive economic losses; the long, flat, middle 60 percent with practically no economic profit; and the top 20 percent to whom all the value accrues.
Some companies do achieve real hockey stick performance: but just 1-in-12 jump from the middle tier to the top over a ten year period. This does not happen by magic—there is an empirically-backed science to improve your odds of success by capitalizing on your endowment, riding the right trends, and most importantly, making a few big moves.
To make these big moves happen, you’re going to have to break through inertia, gamesmanship and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies.
This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.
首先,理解了什么是战略,战略是有选择地投入,有选择地放弃,选择一个方向,在这个方向上集中力量突破。因为收获从来不是由付出决定的,选择做什么,远比怎么做重要的多! 其次,作比较的时候不要用内部视野!一定要用外部视野!不能只关心自己的绝对付出,而要看到别人为此都做了什么。 最后,努力还是最重要的,当然,是在选择正确道路的情况下。 虽然是讲公司战略的书,但是对于自身成长也有重要意义,一本书只要能够给自己的生活提供一个思维上的转变,那就是一本值得阅读的书。
评分这本书最大的特色就是它不“和稀泥”,它直截了当地告诉你什么是对,什么是错。这本书告诉你的战略选择,是大胆的,是 高投入的,是冒险的,是得罪人的......但也是正确的。 麦肯锡有强大的企业数据,所以这本书的一个特点就是不像商学院 MBA 班那样靠案例说话,而是靠数据说话,试图发现决策的共性,找到一般的规律。 管理学并不是真正的科学 —— 但这本书,试图加上一点科学的味道。
评分首先,理解了什么是战略,战略是有选择地投入,有选择地放弃,选择一个方向,在这个方向上集中力量突破。因为收获从来不是由付出决定的,选择做什么,远比怎么做重要的多! 其次,作比较的时候不要用内部视野!一定要用外部视野!不能只关心自己的绝对付出,而要看到别人为此都做了什么。 最后,努力还是最重要的,当然,是在选择正确道路的情况下。 虽然是讲公司战略的书,但是对于自身成长也有重要意义,一本书只要能够给自己的生活提供一个思维上的转变,那就是一本值得阅读的书。
评分"Strategy remains part science, part art."
评分精英日课笔记:所谓战略,就是选择方向,集中力量,做几件能让你在利益分配曲线上有一个更好的位置的,大事。 *** 但是你从战略角度考虑,集中力量的本质,其实是有选择的投入,也可以说是有选择的放弃。在这个方向上集中力量,就意味着要放弃那个方向。 动永远比不动好,集中比分散好,人生在于放弃和集中
Strategy Beyond the Hockey Stick 2024 pdf epub mobi 电子书