Blitzscaling 2024 pdf epub mobi 电子书

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Blitzscaling 2024 pdf epub mobi 电子书著者简介

REID HOFFMAN is an entrepreneur and investor. In 1998, Reid Hoffman was a founding Board member and executive vice president of PayPal. In 2003, he co-founded LinkedIn, the world’s largest professional networking service. He was an angel investor in Facebook and Zynga, and in 2009, he became a partner at the venture capital firm Greylock Partners. He currently serves on the boards of Airbnb, Apollo Fusion, Aurora, Coda, Convoy, Entrepreneur First, Gixo, Microsoft, Nauto, and Xapo, as well as not-for-profits Kiva, Endeavor, CZI Biohub and Do Something. He hosts Masters of Scale, an original podcast series. He is also the co-author of two New York Times best-selling books: The Start-Up of You and The Alliance. He is an Aspen Institute Crown Fellow, a Marshall Scholar at Oxford, and a graduate of Stanford University.

CHRIS YEH is an entrepreneur, writer, and mentor. He holds two degrees from Stanford University and an MBA from Harvard Business School, where he was a Baker Scholar. He is co-author of the New York Times bestseller The Alliance with Reid Hoffman and Ben Casnocha.

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发表于2024-05-12

Blitzscaling 2024 pdf epub mobi 电子书

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互联网公司由于其商业模式的易复制性，因此竞争的关键在于扩张的速度而非效率。先让用户用上你的软件比把你的软件优化到尽善尽美重要的多。所谓“闪电式扩张”包含几个要素：1，速度胜过效率；2，相比典型的初创企业“受控的高速增长”，⚡式扩张追求“爆缸式的快速增长”；...

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出版者:Currency

作者:Reid Hoffman

出品人:

页数:336

译者:

出版时间:2018-10-9

价格:0

装帧:Hardcover

isbn号码:9781524761417

丛书系列:

图书标签: 创业 Business 商业管理美国最近想读商业与财务计算机

Blitzscaling 2024 pdf epub mobi 电子书图书描述

Foreword by Bill Gates

LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.

What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants?

The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible.

When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more.

Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.

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有干货有水货又有私货的好书

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在赢者通吃的市场里要牺牲效率换速度，因为扩张太慢被挤出市场的大于快速扩张break things & let fire burn的风险——这便是大众语境中“烧钱”背后的逻辑，但前提是这个市场一定要是赢者通吃的，感觉很多疯狂补贴获客的企业其实是在一个离散市场里，所以补贴了一顿之后就跪了。

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good

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闪电式扩张是反传统商业模式思维的，行的是兵贵神速，追求速度而非效率，用貌似笨拙而破釜沉舟的方式高频融资高频烧钱来抢占市场培养用户粘性。国内拥有密集人口，和配套平台资源，产品迭代速度，是除了硅谷以外更适合这种战略的环境。因此不难理解现在常见的风口投资现象。

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Blitzscaling is prioritizing speed over efficiency in the face of uncertainty. 用我创业时候的话来说，就是快糙猛。很多人以为创业是一件浪漫的事情，是一件需要深思熟虑的事情，实际上，创业就是生死时速，就是need for speed，非常残酷，粗糙，快速，然而猛烈。不过这本书也应该引发很多思考，比如说： Blitz Scaling 是否会让创始人和公司一起超过自己成长速度的极限？ Blitz Scaling是否是互联网泡沫到达顶点的体现之一？ Uber，滴滴，Mobike/OFO这样的企业真的具备First Scaler Advantage和真正的竞争壁垒吗？

Blitzscaling 2024 pdf epub mobi 电子书