Rework

Jason Fried is the co-founder and President of 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary.37signals' products include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework. 37signals' products do less than the competition -- intentionally.37signals weblog, Signal vs. Noise, is read by over 100,000 people every day.Jason believes there's real value and beauty in the basics. Elegance, respect for people's desire to simply get stuff done, and honest ease of use are the hallmarks of 37signals products.David Heinemeier Hansson is the cofounder of Basecamp and NYT bestselling coauthor of REWORK and REMOTE. He's also the creator of the software toolkit Ruby on Rails, which has been used to launch and power Twitter, Shopify, GitHub, Airbnb, Square, and over a million other web applications. Originally from Denmark, he moved to Chicago in 2005, and now lives between the US and Spain with his wife and two sons. In his spare time, he enjoys 200-mph race cars in international competition, taking cliche pictures of sunsets and kids, and ranting far too much on Twitter.

出版者:Crown Business

作者:Jason Fried

页数:288

出版时间:2010-3-9

价格:USD 22.00

装帧:Hardcover

isbn号码:9780307463746

图书标签:创业37signals商业管理reworkbusinessstartup设计

Rework shows you a better, faster, easier way to succeed in business.

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.

Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses.

What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.

With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.

读后感

一 这本书是和《getting real》一起买下来的，getting real也不错，这是37signal出的第二本。觉得<Rework>比<getting real>在境界上更上了一个层次。 真正做过事和没做过事的人真的是完全不一样，这是真正实干家的真知灼见。语言平实不失幽默，通俗简洁，是商业写作最好的...  

在豆瓣上评价那么高的书，买到手后。发现没有多少字，那么多插图。太坑爹了。包装的挺好，就为了多卖几个钱。大大折扣中信出版社在我心里的印象。 内容还一般，没有什么太好的写作技巧。一副老大的样子来说教式的口吻。 怎么那么多人推荐。还那么高的分，都疯了吗？ 浪费21....  

当自己在读这本书时，感触最多的是关于道理的两面性，当它告诉你不要去记录用户需求的时候，也许是告诉你应该去考虑如何来引导用户需求。就像苹果的巨大成功，因为它的偏执一样。但是他的竞争对手采取了完全不同的套路，开放的系统包括更大屏幕的手机。那么到底是谁把握...  

我写了一篇读书笔记，在这里http://www.colorfulcloud.com/2010/09/2/rework.html 里面有电子版的下载链接 用一个词形容《rework》这本书就是“短小精悍”，3-4个小时就可以读完，书中每一个观点都配了一张图，看起来很轻松，一点都不乏味，这本书很鲜明反映了37signals这家公...  

我写了一篇读书笔记，在这里http://www.colorfulcloud.com/2010/09/2/rework.html 里面有电子版的下载链接 用一个词形容《rework》这本书就是“短小精悍”，3-4个小时就可以读完，书中每一个观点都配了一张图，看起来很轻松，一点都不乏味，这本书很鲜明反映了37signals这家公...  

用户评价

一本适合所有人阅读的创业/商业书 核心就是讲求效率最大化 不盲从 不自扰 不搞有的没的 :P

开头比较猛，后面越写越平淡，总体新意有限，但是挺实在。我想任何一个有自尊的商学院都不会推荐学生读这本没什么技术含量的书，但实际上每个创业者都应该读读，尤其是中国的。

前老板是福建人，客家人那套跟这本书的作者观点很契合，Why is expansion always the goal?精简成本不仅能拉高赢利还能训练自己多线任务操作，锻炼效率的弹性。我的管理经验师承前老板，掌握好支出就能分配好资源，一定要杜绝浪费，人力即财力，能不要招的人一定要省，能租的就不要买，要领略“小”的合体！Small is not just a stepping-stone.Small is a great destination in itself.做强不一定要做大，规模不一定跟赢利挂钩，专门去订阅了书里推荐的Drudge Retort，跟我业余运营一个公众号的经验很有共鸣。亚马逊打折10块钱买的，观点不新但话说的好听，鼓舞人心，让我未来想做的目标增加了信心跟动力。

重来……

Ruby on rails，BaseCamp，37signal的创始人，发明人提供关于如何开创和经营一项事业的全新理念