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Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 2024 pdf epub mobi 電子書下載

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THE most widely used Hospitality marketing book--this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book's position as the definitive source for information on hospitality marketing.

Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 2024 pdf epub mobi 電子書下載

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發表於2024-12-23

Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 2024 pdf epub mobi 電子書下載

Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 2024 pdf epub mobi 電子書下載

Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 2024 pdf epub mobi 電子書下載

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出版者:

作者:Kotler, Philip

出品人:

頁數:720

譯者:

出版時間:2009-5

價格:$ 131.65

裝幀:

isbn號碼:9780132453134

叢書系列:

圖書標籤: 管理市場營銷學習

Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 2024 pdf epub mobi 電子書下載

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